Branding 101: It’s not about you, it’s about your customer!
Branding is not “One size fits all”
A brand is so much more than just a logo, but a logo is a great place to start. If a picture says a thousand words, then a logo is definitely more than just an icon and text. From the color to the graphics to the typography, a logo is often more memorable than the name of your business!
Making sure your customers can find you online has never been more important. How important is it? Well, 48% of Americans expect brands to know them and help them discover new products that their needs. Needless to say putting your content in front of your customer is more important than ever, because they are less likely to seek you out.
Across all platforms, print, radio, video, and social media it is important to find your voice to create brand consistency and build trust. In this case voice isn’t just the sound air makes as it floats past your vocal cords; it is the content, images, colors, and tone that you show your customers. When you combine all of these things you get a dynamite brand that will consistently speak to your customers.
From business cards to brochures to social media graphics, consistency among your colors, designs, and fonts is important. We can help you live your brand in any situation and have the print and graphic materials that you need to back it up!
Content Marketing and Inbound Marketing
Content marketing is key to getting in front of your client. It is a special type of marketing that involves creating and sharing online materials, like blogs, videos, and email campaigns. It doesn’t specifically promote your brand but it creates interest in your products and services. Essentially it makes you the experts with all the facts and the know-how. This supports an inbound marketing strategy, which means that customers are coming to you rather than you trying to chase them. Pretty neato!
See It In Action
We are about to make this really easy for you…
Lets Talk Branding!
- Now that you know that a brand is more than just a logo, and that it is all about what the customer wants to see from you, we can talk about how to get your brand to work for you!