When we design a brand for a new business, or even a brand refresh for an existing business, we talk a lot about what defines that particular brand. We talk about the things that company is best at and what sets them apart from their competitors. But one thing that we also talk a lot about is, “Who do you customers need you to be?” In a world where prospective customers can just as easily click on the next business listing, it’s important to relate to your customers and demonstrate your dedication to putting them first. Here’s a few quick tips to get you started on that journey!
- CONSIDER THE USER EXPERIENCE: You can build it, but that doesn’t mean they’ll use it! Listening to your customers is the best way to earn their business in the modern, digital world. So, observe them, talk with them, and create great experiences based on THEIR needs, not yours.
- CREATE A MESSAGE MAP: Just Google, “Message map” and you’ll find tons online. They’re an easy tool to help you identify your customers’ needs, pain points, and goals. Once that’s done, you’ll know exactly how to talk directly to, and wow, your customers.
- HELP THEM FIND YOU! Whether you prefer to do-it-yourself, assign an intern, or hire a professional marketing team, make sure you’re being found when someone searches for you online. This is what people are referring to when they say SEO – and Google Business registrations are a free and great place start! You can be signed up in less than 10 minutes, but you’ll be infinitely more visible.
- BE CONSISTENT: From their first website visit, to the moment they make their first purchase, customers appreciate brand consistency! If they feel that you’re meeting their needs at every stage of the process and during each interaction, they might just become repeat customers.
It all comes down to thinking like your customer. All decisions should be made to fit their needs, and that will keep them coming back. If you need help implementing this in your brand, reach out to Hookd. We help businesses, like you, reach their customers every day!