Brand Consistency? What does that even mean? By now you know your brand is more than a logo. It's everything that represents your company from the content you create to the people you hire. As a small business it is easy to have your hand in all parts of your... read more →
Jun
18
Jun
12
We hear this one a lot... "We have a lot of emails on hand, but we're not sure how to use them or if email marketing is worth our time? What is the result; will it actually increase my sales?" Our reply is usually, "Well, what are your marketing goals?"... read more →
Jun
05
Defining a Brand is difficult and depending where you look, you'll get a different definition. If you said, "A Brand is what I think about when I think of a company," you're actually not far off. Consider the above graphic depicting several familiar brand logos. You're probably familiar with most... read more →
May
29
Understanding the different purposes of websites and landing pages is essential if your business relies on online leads or sales. Knowing when to use each one can help you maximize your business' online potential. If your business currently doesn't use these online methods, now would be a great time to... read more →
May
22
Many consumers consider their mobile phones a necessity and your customers are no different! They use them to check the weather, shop online, connect with family and friends, and YES, interact with your brand. From your website, to your emails, to your online marketing, it makes sense to make sure... read more →
May
17
Have you ever thought to yourself "I have a really cool graphic idea for my business - If only there was an easy way to get it made..." Well you're in luck, there is! If you're new to the design process and working with a graphic designer, you may... read more →
May
01
Apr
02
Mar
01
When we design a brand for a new business, or even a brand refresh for an existing business, we talk a lot about what defines that particular brand. We talk about the things that company is best at and what sets them apart from their competitors. But one thing that... read more →
Feb
01
By now you've probably heard that in early January Mark Zuckerberg announced that they will be making major changes to what content will take priority in your Facebook News Feed. You've also probably heard that this is the "Death of small business on Facebook," but seriously people, must we be so... read more →