We’ve said it before and we’ll say it again, your website is your storefront in the digital age. (Btw, you can read where we said it before, and before that, here & here). If it isn’t fine-tuned and working like a well-oiled machine, your customers will start looking elsewhere. So,... read more →
Jul
07
Jun
29
Welcome to the final leg of our four-part series on digital privacy. We've talked about everything that you’re seeing in the news and how to deal with it, but we haven’t talked yet about what the digital marketing landscape looks like moving forward. As the owner at Hookd, a big... read more →
Jun
23
This is Hookd’s third blog post in a 4-part series about the recent data privacy changes and what it means to you. In recent weeks, Hookd has shared information about this new “Privacy Shift” and wrote about the “One Step You Can Take Now” to help your organization continue to... read more →
Jun
15
The world of digital marketing is changing, and we’re here for it! We’re big fans of data privacy at Team Hookd, and while the regulations unfolding will change the way we work, it’s all for the best. The ads you see should be relevant and make your life easier, not... read more →
Jun
08
The world is digital. There is no way around it. We're surrounded by these incredible machines that connect us to people and information like never before. Digital marketing has been the new frontier for quite a while, and regulations and business ethics have been on their own trying to figure... read more →
May
26
We did something kind of big at Hookd last November, we went completely virtual! That’s right, we took a bold move and vacated our office in downtown Eau Claire in favor of working remotely from here on out. I say “remotely” versus working at home because a lot of the... read more →
May
19
Have you ever had a prospective client ask why your services are priced higher than ”your competitor’s”? It can feel uncomfortable to be asked that question - especially if it’s not an apples to apples comparison. And though selling on price isn’t necessarily a bad thing, it isn’t what most... read more →
May
11
One of the coolest things about Digital Marketing is its objectivity. You no longer have to guess what your customers will respond to. You simply run a digital ad on a platform like Google or Facebook, and you’ll see fairly quickly if the beautiful image you thought would work wonders... read more →
May
05
Display ads can be seen on everything from Google to Facebook to Youtube, so it's important that your ad looks great and gets clicked. Whether you or your digital marketing team are creating the online display ad, it's a big job with many layers. Here are 5 simple things to... read more →
Apr
20
Digital Marketing lays a foundation and then builds upon itself over time, which is why it’s an important piece of any long term strategy for success. I think we can all agree that your organization’s current clients, and/or friends are people who already know you and most likely have a... read more →