You’re probably thinking …. Of course I know my target market! And you do probably have a great picture of the ideal customer who could benefit from your products or services. However, you might not be as dialed in on potential target markets as you think you are. Digital marketing... read more →
Apr
12
Apr
06
Have you ever taken a critical look at the messaging on both your physical and digital marketing? Is it cohesive? And not just that your logo is the same or that your colors match, is your brand getting across the message that you intend? Here at Hookd Promotions we have... read more →
Mar
30
Let’s begin with some knowledge you probably first heard about 20 years ago… “Your website is your new store front.” 20 years (and a pandemic) later, the same thing rings true! For posterity, here’s a slightly modified version of it, “Your website IS your store front.” In other words... read more →
Mar
23
If you’re not in the business of marketing, you may not be aware of all the components that go into creating a successful marketing campaign. While each campaign is unique and doesn’t necessarily require a multi-pronged approach, sometimes there’s an opportunity and good reason to put together a broad, comprehensive... read more →
Mar
16
Last week we offered great tips on updating your social media - the place where current and prospective clients see your business personality! (Read the post HERE.) This week, we’re moving on to another prominent place where customers will find you - your website! Real talk, your website is your... read more →
Mar
09
Last week we offered great tips on updating your Google My Business profile - the place many prospective clients will find you first! (Read the post HERE.) This week, we’re moving on to another prominent place customers will find you and follow along, your social media channels! Spring is a... read more →
Mar
02
This week brings with it something that those of us in the upper Midwest look forward to with anticipation each and every year… the arrival of spring! And with that tends to come spring cleaning. But it’s not just about cleaning out closets, spring cleaning is also a great time... read more →
Feb
09
There are so many ways your business can advertise online. Here we try to breakdown the components of a Display Ad, as well as the targeting strategies behind them. DISPLAY ADS ARE EVERYWHERE! Have you ever been looking online for a specific product, and all of a sudden over your... read more →
Feb
02
How often do you ‘Google’ something? Probably many times every day! From looking for an answer to a question to finding the phone number for a local business, I know I’m constantly relying on this search engine. What would we do without this... read more →
Jan
26
Ever feel like your brand and your services are the best kept secret, in spite of all your efforts? You’re not alone. It’s a crowded world out there. And it’s not easy to get your brand to stand out from all the noise - especially at a time when the... read more →