When we’re creating a digital marketing campaign for our clients, we begin with the end in mind. In other words, we put thought into where our online audience goes once they’ve clicked on an ad. It helps us provide continuity for the audience. In the best situations (and in the... read more →
Jan
19
Jan
05
I know, I know. Nobody wants to look back at 2020. I get it. 2020 was a storm of a year. But remember that every cloud has its silver lining. And one of 2020’s upsides was in the digital marketing space. Let’s take a moment to look at 2020 from... read more →
Dec
16
Depending on who you ask, gift giving season can range from an anxiety inducing experience to one that is filled with pure delight. But no matter how we feel about the shopping experience, everyone anticipates that magical moment when someone they care about opens their gift and experiences joy! For... read more →
Nov
23
Here at Hookd, we’re no strangers to working remotely, so our transition to 100% virtual during last spring’s quarantine was pretty seamless. But we know that’s not the case for every workplace. Here are our top tips that keep us connected, productive, and thriving! Set clear expectations Let your team... read more →
Nov
18
This year has been difficult on many businesses and shops, especially those without the capability of selling their goods or services online. With Black Friday approaching rapidly, many storefronts are offering exclusive first ever deals in hopes to get customers back through the door while maintaining safety guidelines. We’re sure... read more →
Nov
10
In the world of digital media, video has proven to be super-effective and wildly successful from an ROI perspective. In fact, Diode Digital recently found that online video is a 600% more effective marketing tool than print and direct mail combined! So if you’re thinking about using video to promote... read more →
Nov
04
Creating valuable content is a key to success in the digital world. Valuable content gets viewed more, it gets shared more, and it helps provide positive branding exposure and drive sales. Heck, it’s also fun to create! Meetings where we discuss the creation of high quality videos, blogs, and emails... read more →
Oct
27
From events to donation drives to reaching the people you serve, the answer is YES, digital marketing strategies can be very effective for reaching your nonprofit's goals. At Hookd, we’ve been thrilled to have the opportunity to work with several nonprofits and are pleased to say that the digital marketing... read more →
Oct
08
Many times, I find myself having conversations with business leaders who are considering replacing outdated websites or building a new website for their business. This undertaking can be especially challenging for those who aren’t particularly tech savvy. As a result, I find that our discussions often need to be educational... read more →
Sep
30
People can be intimidated when they hear the phrase digital marketing. However, since Covid hit the world, it’s become a clear way to reach your audience when they’re at home. Many of us have become a lot more comfortable online. We meet virtually through zoom meetings weekly (if not daily),... read more →