Video is king and that certainly rings true on social media. Here are some great ways that some of our favorite brands are using video on their social media platforms. Share your favorite with your friends or family! Let’s start off with Orbit Gum’s video. This video is captioned “That... read more →
Jun
09
Jun
02
Are you evaluating your digital marketing and wondering why your ads aren’t getting the same results that they used to? Your audience may be experiencing Ad Fatigue. Ad Fatigue is when the people who are seeing your ads have already seen them so much, to the point where they aren’t... read more →
May
26
It wasn’t long ago we were getting dressed up to enjoy dinner at a table of 10 to support our favorite non-profit, jogging a 5k in a crowded park to raise money for a great cause, and gathering with hundreds of area colleagues to explore industry topics. Obviously those events... read more →
May
13
If you’re anything like me, you might be thinking that empathetic marketing is the reason why all the TV commercials right now are set to piano music and include the phrase “We’re in this together”. Rest assured, it’s not that. It’s better than that! Empathetic marketing is all about putting... read more →
May
06
Great business leaders and marketers regularly monitor and update their marketing plans. However, in these rapidly changing times, it’s more important now than ever! So, how do you know if your marketing is really great or just good enough? It “normally” comes down to getting in front of your audience,... read more →
Apr
29
Have you ever visited a website and the website seems broken, or you get a message like this? It is possible that the website is having a bad day, but more than likely, it’s the web browser you're using. If you’re using Internet Explorer, you are very likely to run... read more →
Mar
31
Some of you may be thinking... “Yes! My kids are obsessed *facepalm*.” Others may be wondering... “What in the world is TikTok?!” So, for the sake of both sides we're going to dive right in to this trendy, yet time consuming app. TikTok users create and share videos from 15... read more →
Mar
10
Our communities are in the throes of a significant workforce shortage. State and local governments are focused on it. Economic Development Corporations are focused on it. Community Chambers are focused on it. Businesses are focused on it. This problem has been the focus of day-long conferences, in-depth studies, and state-wide... read more →
Mar
03
Ok, we’ve reached our first full week of 50 degree temps, it’s time to start thinking summer! Seriously though, if you’re a seasonal business and you thrive during the summer, NOW is the time to begin your marketing campaigns. If you’ve already started planning, great, if you haven’t, we’re here... read more →
Feb
26
At least 80% of every generation uses social media at least once a day, but each generation uses social media in a different way. And, not only does each group use each platform differently, but they each tend to gravitate to different platforms. 96% of Baby boomers and 90% of... read more →