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GO Chippewa County: Turning Destination Marketing Into Measurable Growth

A Partnership Built on Strategy, Storytelling, & Results

Go Chippewa County partnered with Hookd Promotions to transform awareness into record-setting tourism growth. Through creative storytelling and data-driven digital marketing, we’ve helped inspire travel, strengthen community visibility, and reach new audiences across twelve unique communities. Together, we’ve built a strategy that turns connection into results—proving that when creativity and data work hand in hand, everyone wins.

30M+ Moments of Discovery •  4.9% Tourism Growth  •  $193M Economic Impact

Better Online Presence

Strategic Partnership

More Traffic

Innovation & Expertise

Strategy

Hookd Promotions partners with Go Chippewa County to reach travelers through a blend of creativity and precision targeting:

 

  • Compelling Video Content – We collaborate to produce story-driven videos—like the Pocket-Sized Adventures series—that bring local experiences to life and spark engagement across social and digital channels.

  • Targeted Digital Campaigns – Multi-channel advertising across Google Search, Display, YouTube, and Connected TV engages travelers in key drive markets across Wisconsin and the Upper Midwest.

  • AI-Enhanced Targeting – Audience insights and behavioral data refine messaging and placements, ensuring that every impression counts.

  • Always-On Optimization – Continuous refinement of campaigns keeps visibility and engagement high year-round.

Results

In 2024, tourism in Chippewa County reached $193 million in total economic impact, a 4.9% increase over the previous year — marking the county’s third consecutive record-breaking year. Since partnering with Go Chippewa County, Hookd’s digital campaigns have created 30 million + moments of discovery across Google and YouTube — connecting travelers with the people, places, and experiences that make the region shine. Together, these achievements mark three consecutive record-breaking years for Chippewa County tourism!
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