Our communities are in the throes of a significant workforce shortage. State and local governments are focused on it. Economic Development Corporations are focused on it. Community Chambers are focused on it. Businesses are focused on it. This problem has been the focus of day-long conferences, in-depth studies, and state-wide... read more →
Ok, we’ve reached our first full week of 50 degree temps, it’s time to start thinking summer! Seriously though, if you’re a seasonal business and you thrive during the summer, NOW is the time to begin your marketing campaigns. If you’ve already started planning, great, if you haven’t, we’re here... read more →
At least 80% of every generation uses social media at least once a day, but each generation uses social media in a different way. And, not only does each group use each platform differently, but they each tend to gravitate to different platforms. 96% of Baby boomers and 90% of... read more →
If you fail to plan, you plan to fail. -Benjamin Franklin There’s a reason quotes like these stand the test of time… there’s truth in them! Many business owners we speak to are in a similar boat - they’re putting energy and resources towards marketing efforts, but they aren’t working... read more →
It’s no secret that the Super Bowl is a great place to witness the most compelling (and expensive) marketing campaigns of the year in the U.S. And it’s also no secret that many viewers tune in for the commercials alone. In fact, in our own Facebook poll, 80% of respondents... read more →
If you were going to spruce up your home for a dinner party in 30 minutes, would you choose to vacuum the floors or polish the baseboards? Obviously vacuum the floors, right? While guests might notice and appreciate shiny baseboards, they aren’t nearly as likely to notice a little dust... read more →
“OK Google. Find Restaurants Near Me Tonight” According to Google, there has been a 900% increase in “Near me, tonight/today” searches in the last 2 years. It’s critical to understand that these searches are being done with purchase intent. That means someone is trying to find what they want to... read more →
In the digital age, many things have become automated. As a result, the online world has created a monster, or in this case, robots. It’s ALIIIIIIVE! In 2017, 52% of Internet traffic came from bots. Thankfully, in 2019, that number has fallen to 38%. While, human activity on the internet... read more →
Take these key learnings and run with them. Click Here For Our Top 10 Digital Marketing Insights of 2019!
It's a nostalgic time of year so we wanted to share a healthy dose of fond memories for you! Here's a glimpse of holidays past via some of our favorite TV commercials. Enjoy!