Blog

Jun 08

The Privacy Shift

The world is digital.  There is no way around it.  We're surrounded by these incredible machines that connect us to people and information like never before.  Digital marketing has been the new frontier for quite a while, and regulations and business ethics have been on their own trying to figure... read more →
May 26
May 19

You’re Valuable; Don’t Be Afraid to Talk About It!

Have you ever had a prospective client ask why your services are priced higher than ”your competitor’s”? It can feel uncomfortable to be asked that question - especially if it’s not an apples to apples comparison. And though selling on price isn’t necessarily a bad thing, it isn’t what most... read more →
May 11
May 05
do your online display ads deliver

Do Your Online Display Ads Deliver?

Display ads can be seen on everything from Google to Facebook to Youtube, so it's important that your ad looks great and gets clicked.  Whether you or your digital marketing team are creating the online display ad, it's a big job with many layers. Here are 5 simple things to... read more →
Apr 20
digital marketing is a long game

Digital Marketing – It’s a Long Game

Digital Marketing lays a foundation and then builds upon itself over time, which is why it’s an important piece of any long term strategy for success.  I think we can all agree that your organization’s current clients, and/or friends are people who already know you and most likely have a... read more →
Apr 12
how well do you know your target market

How Well Do You Know Your Target Market?

You’re probably thinking …. Of course I know my target market! And you do probably have a great picture of the ideal customer who could benefit from your products or services. However, you might not be as dialed in on potential target markets as you think you are. Digital marketing... read more →
Apr 06
why your messaging is critical

Why Your Messaging Is Critical…

Have you ever taken a critical look at the messaging on both your physical and digital marketing?  Is it cohesive? And not just that your logo is the same or that your colors match, is your brand getting across the message that you intend?   Here at Hookd Promotions we have... read more →
Mar 30

Is Your Website Delivering?

  Let’s begin with some knowledge you probably first heard about 20 years ago… “Your website is your new store front.” 20 years (and a pandemic) later, the same thing rings true! For posterity, here’s a slightly modified version of it, “Your website IS your store front.” In other words... read more →
Mar 23
Root for Eau Claire campaign

The Anatomy of a Campaign – Downtown Eau Claire Inc.

If you’re not in the business of marketing, you may not be aware of all the components that go into creating a successful marketing campaign. While each campaign is unique and doesn’t necessarily require a multi-pronged approach, sometimes there’s an opportunity and good reason to put together a broad, comprehensive... read more →