Blog

Sep 09

Stats About Emojis That You Should Know!

Emojis are a hip and trendy way of communicating without having to use words. They can even enhance the words you do type by providing a more emotional and relatable experience! Have you tried using emojis in your email subject line? Or maybe in your social media posts lately? If... read more →
Sep 09

Ready to Put 2020 Behind You?

If your answer is “Yes!”, you’re in good company. But before we can launch headlong into 2021, we need to begin planning for it, and from a business perspective, the time to start is now. It might seem like I’m jumping the gun, but trust me, I’m not. Don’t put... read more →
Aug 26
Aug 19

5 Reasons YouTube is the Place to Be

When you think of YouTube, what do you think of? Maybe it’s your go-to place for streaming music, watching SNL clips, or learning step-by-step instructions to fix a leaky faucet. Whatever your motivation, you’re likely very familiar with YouTube. But did you know it’s also an ideal place to advertise?... read more →
Aug 11

What the Heck is a Hashtag? And why would I use one?

Hashtags were first introduced by Twitter back in 2007. Chris Messina is credited with coming up with the idea of using the pound symbol to group related Tweets together. Since then, the idea has grown exponentially and is now used across most social media platforms. Hashtags allow users to apply... read more →
Aug 05
Jul 21
glimpse into digital marketing

A Great Glimpse Into Digital Marketing

What do you picture in your mind when we say “digital marketing”? To be honest, if we asked three people, we’d probably get three different answers and that’s because digital marketing can mean different things depending on your marketing goals. Oftentimes when we say digital marketing, we’re referring to online... read more →
Jul 14
Facebook Lookalike Audiences

What You Need to Know About Facebook Lookalike Audiences

You’ve heard us talk about the powerful targeting capabilities of Facebook, but today we want to share a really cool feature that you might not know about: Facebook Lookalike Audiences!  Let’s explain Lookalike Audiences through an illustration. Say you have a frequent customer named Sally. Sally loves your lawn care... read more →
Jul 08
Jun 17

Signs of Summer

It’s been a loooong spring. And considering we live in Northern Wisconsin, that’s saying something! But for three months, the world held its breath and time seemed to stand still, at least for some of us. June 20th marks the official beginning of Summer! So, if you haven’t ventured out... read more →