Blog

Sep 02
Jul 07

Diving Into Social Media: Facebook & Instagram

Since the early 2010’s, social media has been growing into a giant force in the advertising world. What started as sharing photos with friends and family, or storing your vacation memories digitally, has turned into a multi-billion dollar industry. No matter your product, service, or audience, there’s likely a social... read more →
May 19
Apr 25
Mar 17
6 stats to grow your business

6 Stats To Help Your Business Grow in 2022

Let’s face it: Marketing online has become an essential part of running a business in 2022. There’s an overwhelming amount of options, advice, and data being thrown at you. It’s hard to decipher what will actually help you vs. what will end up falling to the wayside while you desperately... read more →
Mar 10
branding

Brand Consistency 101: 3 Questions You Need To Answer

As a marketing agency, we help businesses expand their brand and reach their ideal customers every day. From print materials to content to paid advertising, we help our clients reach their target customers while maintaining consistency across all touchpoints.  How can you establish a consistent brand that translates across all... read more →
Feb 17

Recruitment Marketing vs. Workforce Attraction Marketing

For businesses that are struggling to hire the workers they need, recruitment and workforce attraction are initiatives that are garnering a lot of attention. But there’s an important difference between the two, and I’m often asked to help people understand what that is. Recruitment marketing is probably familiar to all... read more →
Feb 09

Digital Marketing Metrics Made Easy

Digital marketing gives us a lot of data! Which is a great thing, but it can also lead to confusion. Impressions, clicks, click-through rate… with all these numbers, how do you know what to pay attention to? Here’s a simple explanation of how to decipher the numbers you’ve got! First... read more →
Jan 27
Jan 13
i have my data now what

Ok, I Have the Data From 2021 – Now What?

Reports are coming in and numbers are hitting you from all sides, the feeling of dread is escalating by the minute.  Ok, maybe it’s not quite that dramatic, but the amount of information coming in from your marketing team can be overwhelming. From search engines to social media channels to... read more →