Hey there, local business rockstars! Ready to dive into the exciting world of digital advertising? Before you hit that launch button, let's chat about something super important: setting goals. Trust me, it’s like having a roadmap for your journey to marketing success. Let’s break it down and see how you... read more →
Jul
24
Jun
13
In today's competitive market, effective communication can be the difference between building brand loyalty and not being given a second thought. Strong messaging isn't just about catchy slogans or flashy ads; it’s about conveying your brand’s vision and values in a way that resonates with your target audience. Here’s why... read more →
May
02
Understanding your core audience is not just a topic that marketers discuss frequently; it’s a fundamental pillar of successful marketing. Yet, despite this being a widely acknowledged goal, many companies surprisingly lack a deep understanding of the people they are trying to reach. Think of it this way: You’re at... read more →
Mar
21
In our last blog, 7 Steps to Have In Place Before Starting Digital Marketing, we discussed what is key to have established before you start advertising online. In today’s blog, we are going to break down the first of those recommendations: Establishing Your Brand Identity. Brand Identity is all about... read more →
Feb
08
We get a lot of questions about what makes for a strong digital marketing campaign, and what businesses can do beforehand to get ahead of the game. It’s a great mindset to have, and it will create a solid foundation for any campaign you launch. Here are the seven things... read more →
Dec
08
There’s no doubt that when traditional television was at its peak, there was no marketing effort quite as exciting as having your own tv commercial. A good tv commercial could make a brand a household name (even better if you had a theme song you could get stuck in everyone’s... read more →
Oct
13
It’s no secret that technology is getting more advanced by the minute. The great thing when it comes to digital marketing is we can often use those advancements to our advantage. We’ve previously talked in depth about SEO, social media marketing, and email marketing. Each of these topics is important... read more →
Aug
31
It’s officially back to school season and while most of us no longer have to worry about homework or our pants not fitting anymore (oh, wait…), it definitely marks a shift in mindset as we move into the last leg of the year. Suddenly it’s back to business, and that... read more →
Jul
20
‘You should run your digital campaign for a minimum of 90 days’ advises our Director of Sales, Sarah Gordee. Why is that? Well, Sarah didn’t make it up! She’s simply armed with real results and recommendations from our Hookd experts having run campaigns for several years across many industries. It's... read more →
Jun
08
Hi everybody, I'm Lee, the owner at Hookd and this week's tip is about diversity… and the value of celebrating it with your team. We have an amazing team and I think there are a few things that contribute to that. The first is that we treat each other with... read more →