Blog

Aug 05
Jul 21
glimpse into digital marketing

A Great Glimpse Into Digital Marketing

What do you picture in your mind when we say “digital marketing”? To be honest, if we asked three people, we’d probably get three different answers and that’s because digital marketing can mean different things depending on your marketing goals. Oftentimes when we say digital marketing, we’re referring to online... read more →
Jul 14
Facebook Lookalike Audiences

What You Need to Know About Facebook Lookalike Audiences

You’ve heard us talk about the powerful targeting capabilities of Facebook, but today we want to share a really cool feature that you might not know about: Facebook Lookalike Audiences!  Let’s explain Lookalike Audiences through an illustration. Say you have a frequent customer named Sally. Sally loves your lawn care... read more →
Jul 08
Jun 17

Signs of Summer

It’s been a loooong spring. And considering we live in Northern Wisconsin, that’s saying something! But for three months, the world held its breath and time seemed to stand still, at least for some of us. June 20th marks the official beginning of Summer! So, if you haven’t ventured out... read more →
Jun 09
Jun 02
May 26
May 20
May 13
what is empathetic marketing

What is Empathetic Marketing? And Why Should I Care?

If you’re anything like me, you might be thinking that empathetic marketing is the reason why all the TV commercials right now are set to piano music and include the phrase “We’re in this together”.  Rest assured, it’s not that. It’s better than that! Empathetic marketing is all about putting... read more →