Blog

Jan 13
i have my data now what

Ok, I Have the Data From 2021 – Now What?

Reports are coming in and numbers are hitting you from all sides, the feeling of dread is escalating by the minute.  Ok, maybe it’s not quite that dramatic, but the amount of information coming in from your marketing team can be overwhelming. From search engines to social media channels to... read more →
Jan 05
Dec 16
Dec 01
branding matters

Why Branding Matters

It isn’t uncommon for Hookd to be asked the question “What does branding really accomplish? And is it worth it?”. The truth is that we, as consumers, are very in tune with branding, even if we don’t realize it. Case in point. My husband, sort of wondering out loud while... read more →
Nov 11
Nov 04

Facebook’s Rebranding – What Does It Mean?

Meta what? When Facebook recently announced the re-brand of their parent company, a lot of us were left confused. Does this mean I’m going to post to Meta instead of posting to Facebook? The short answer is no.  So What’s Next? Your app will continue to be called Facebook. The... read more →
Oct 28

How Much Should You Dedicate to Marketing?

You’ve likely begun planning for next year, and you might be wondering how much you should be spending on marketing. This is a common question!  Well, one widely-accepted benchmark used across industries is the 5% Rule. In other words, spend approximately 5% of your sales revenue on your marketing budget.  ... read more →
Oct 21
Oct 11
Oct 05
tv ads withouth the tv costs

TV Ads Without the TV Costs?

Want your ads to play on TV without paying the high cost of TV advertising? Yes. There is a way to do that!  Providing value and being accountable to our clients is something near and dear to Hookd. Every month, we provide our clients with a results report that gives... read more →