Blog

Dec 13

Targeting on Google (The Power Of Google)

90% of websites on the internet use Google's Ad Network. This means 90% of websites could show your advertisements through Google Ads. You may think, "90% of the internet?–that sounds expensive." Truth is, it is actually less expensive than you'd think, because you don't need to reach all 90% of... read more →
Dec 03

Keyboard Shortcuts

What if you could fly around the keyboard at lightning speed, finishing projects and reports in record time, navigating the internet with ease? Sounds too good to be true, right? Well, learning some important keyboard shortcuts can be a handy way to save time and work more efficiently. It's also... read more →
Nov 27
Nov 20

Thanks For Standing By Us

It’s the time of year when we pause in gratitude for all we have, and to appreciate all those who make our lives richer. At Hookd, we have much to be grateful for and so many wonderful clients, employees, advisers and partners who have contributed to our success. Thank you... read more →
Nov 13

Facebook: To Post, Boost, or Buy Ads?

Facebook can be a great place to connect with your customers. After all, there are 2.27 billion active monthly users and your customers are likely among them! When it comes to engaging with your potential audience, Facebook has a few different options. If you find it all a little confusing,... read more →
Nov 06

The Use of Color In Design

Green with Envy, seeing Red, feeling blue, black sheep, gray area, white lie... you've probably heard these phrases before. Much of their effect comes from the feelings connected to the colors. Color is a powerful tool for conveying emotions and can be leveraged when creating a brand that resonates with... read more →
Oct 30
Oct 23

Digital Marketing Glossary

We've put together a list of the most commonly used terms in Digital Marketing and broke them down. It's a lot to remember, so feeling overwhelmed is normal–but you can always check back here to refresh yourself. A/B Testing – Testing different versions of web pages or ads to see which... read more →
Oct 17
Oct 09

Email Marketing Is No Longer Optional

If you're like most businesses out there, you might have an email list. You may even send an email to that list when important things happen, but it's not a top priority, nor does it play an active role in your marketing plan. In other words, it's always been an... read more →