Let’s face it: Marketing online has become an essential part of running a business in 2022. There’s an overwhelming amount of options, advice, and data being thrown at you. It’s hard to decipher what will actually help you vs. what will end up falling to the wayside while you desperately try to remember which platforms your business is even on.
So before you sign up for Tiktok just because your nephew says everyone is doing it, here are some helpful statistics that can help you hone in on what will actually benefit your business.
1- 49% of consumers say they would like to receive promotional emails from their favorite brands on a weekly basis. (Statista)
It can seem obvious, but a lot of people forget how helpful an email can be. This isn’t to say you should get carried away and send people fleeing towards the unsubscribe button. However, it does mean that sending an email promoting your products (and whatever amazing promotions you’re having) more than a few times a year wouldn’t be a bad idea.
2- 47% of emails are opened or discarded based entirely on their subject line. (Business2Community)
That’s right, even the subject line matters, so don’t let it be an afterthought. In a world where you get emails from every business you’ve ever set foot in, it only makes sense that we’ve begun to get picky about which emails we even open. An attention grabbing headline from a business you already love? Everyone wins.
3- 85% of people trust online reviews written by other consumers as much as they trust recommendations from a friend.(Bright Local)
Take a minute and think about the last time you ordered something on Amazon. Chances are, if it wasn’t something you buy on a regular basis, you read some reviews. A two star rating on any product can kill its chances of becoming “Amazon’s Choice”, and we can carry that logic into any product or service. Testimonials on your website can convince a website visitor to become a loyal customer. So next time one of your regulars starts fawning over how incredible your business is, write it down!
4- 67% of clicks go to the first 5 results displayed in search engines. (Advanced Web Ranking)
Do you remember the last time you were desperate enough to click page 2 on Google? That’s because it usually doesn’t happen. Out of sight, out of mind. So next time you wonder if SEO (Search Engine Optimization) is really all that important, think about how your competitor might be getting every click that was destined for you.
5- A 1-second delay in your site speed can reduce conversions by up to 7%. (Neil Patel)
Think of your website like your online storefront. You wouldn’t leave your windows dirty, your door handle broken, and your sign flickering, so don’t neglect your website either. It’s the first impression given to your customers, and in a world where they’re always two clicks away from finding someone else, you want to make sure they stick around. Keeping your website fast, maintained, and responsive for mobile and desktop will ensure every first impression you make is a good one. It’s 2022 now and let’s be real, oftentimes the first impression is the only one you’ll get.
Want some help getting started? Send Sarah (firstname.lastname@example.org) an email. She’ll help you figure out a plan moving forward, so you can tackle online marketing like a pro.