by Jess Whaley | Nov 26, 2025 | AI in Marketing, Beyond AI Overviews, Uncategorized
Quick Summary: This article explains how AI works in clear, human-first language so you can use it confidently and strategically. If AI still feels a little mysterious—or a little overhyped—you’re not alone. Much of the confusion comes from one simple truth: AI is...
by Jess Whaley | Nov 12, 2025 | AI in Marketing
Over the past year, I’ve had more conversations about understanding AI than I ever expected — with clients, teammates, and even friends who just want to understand what’s changing. What I’ve noticed is that some people have made a clear shift. They’re not just using...
by Jess Whaley | Oct 6, 2025 | AI in Marketing, Business, Digital Marketing
AI in marketing is changing the game for small businesses—and fast. Over the summer, we unpacked how it’s transforming the way brands create, connect, and grow. From brainstorming with tools to refining your brand’s voice to showing up in Google’s new AI Overviews,...
by Jess Whaley | Sep 4, 2025 | AI in Marketing, SEO, Strategy
What Are Google’s AI Overviews? If you’ve searched on Google lately, you may have noticed something new at the very top of your results: AI Overviews. Instead of just showing links, Google now uses artificial intelligence to summarize answers directly on the results...
by Jess Whaley | Jul 28, 2025 | AI in Marketing, Content Marketing, Digital Trends
Ever feel like AI wrote your content… but forgot your voice? You’re not alone. And you’re not wrong. So far in our Summer of AI series, we’ve shared practical ways to use AI in marketing—from brainstorming smarter to generating quick drafts that save your team time....
by Hookd Team | Jul 16, 2025 | Digital Advertising Insights, Digital Marketing, Digital Trends, Resources, Strategy
When it comes to flat rate digital marketing, one of the most common questions we hear is: “How much of my monthly cost actually goes toward ad spend versus admin fees?” It’s a fair question. Many agencies charge based on impressions, clicks, or...
