by Jess Whaley | Sep 4, 2025 | AI in Marketing, SEO, Strategy
What Are Google’s AI Overviews? If you’ve searched on Google lately, you may have noticed something new at the very top of your results: AI Overviews. Instead of just showing links, Google now uses artificial intelligence to summarize answers directly on the results...
by Hookd Team | Jul 16, 2025 | Digital Advertising Insights, Digital Marketing, Digital Trends, Resources, Strategy
When it comes to flat rate digital marketing, one of the most common questions we hear is: “How much of my monthly cost actually goes toward ad spend versus admin fees?” It’s a fair question. Many agencies charge based on impressions, clicks, or...
by Hookd Promotions | Jun 13, 2024 | Branding, Strategy
Strong brand messaging is the backbone of every successful marketing strategy. In today’s crowded market, businesses with clear, consistent, and emotionally resonant messages stand out, build loyalty, and drive growth. Strong messaging isn’t just about catchy...
by Jessica Whaley | Mar 10, 2022 | Branding, Digital Marketing, Strategy
Consistency is the secret to building a brand that customers recognize and trust. Every interaction—whether it’s your website, social post, ad, or printed material—should feel like you. So, how do you create a brand that’s cohesive across every customer...
