When it comes to flat rate digital marketing, one of the most common questions we hear is: “How much of my monthly cost actually goes toward ad spend versus admin fees?”
It’s a fair question. Many agencies charge based on impressions, clicks, or percentage-of-spend. That model can be restrictive and often prioritizes buying ad space over delivering results.
We do things differently. At Hookd, you’ll see a flat monthly rate—not a mystery bill that grows with your spend. Why? Because we believe you deserve more than a purchaser of ad space. You deserve a partner.
1. Data & Insights That Go Beyond Impressions
Impressions are just the surface. The real value of digital marketing is in the data – who your audience is, what messages resonate, and how effective each ad is.
- With every campaign, we turn ad interactions into clear insights about age, location, and audience behavior.
- We analyze which brand messages perform best, then adjust strategy in real-time.
- This means your campaigns keep getting smarter—and your results keep getting stronger.
With Go Chippewa County, those insights show us which audiences are most responsive—like families drawn to outdoor recreation versus couples looking for weekend getaways—so we can fine-tune the message and deliver the right story to the right visitor.
2. Human Monitoring & Strategy Built In
Algorithms are powerful, but they can’t replace real marketers who understand your market. That’s where our team comes in.
- We monitor your campaigns daily, staying ahead of seasonal shifts, competitive changes, and cost fluctuations.
- Each month, you don’t just get a dashboard—you get a customized report with human analysis that explains what’s working and why.
- Think of us as an extension of your marketing team, not a black box.
That’s why, with Trubilt Collision Center, we watch search behavior closely and throttle campaigns after storms—making sure they capture demand at the exact moment customers need them most.
3. Responsible ROI Backed by Expertise
Flat rate digital marketing means you know exactly what you’re investing each month. And because we don’t benefit from “spending more,” our incentives stay aligned with yours: delivering results efficiently.
- We create and deliver custom messaging worth $2,500+ in value as part of every campaign.
- Our team brings cross-industry expertise, so your campaigns benefit from strategies proven in multiple markets.
- And yes—our cost per impression and cost per click consistently beat competitors.
The proof is in the numbers: when you compare CTR and CPC, our approach isn’t just different—it’s measurably better. According to Google Ads industry benchmarks, average CPCs across industries are significantly higher than the results we deliver for our clients.
Metric Industry Average / Competitors Hookd Campaign Averages Why It Matters Average CPC (Search) $5.26 $0.97 Same or better quality traffic at ~80% lower cost Average CPC (Display) $0.63 $0.28 More reach and engagement for less money CTR (Search Ads) 3.17% 5.12% Higher intent and stronger ad relevance. CTR (Display Ads) 0.46% 1.65% Nearly triple the engagement YouTube View Rate 30% 32% Outperforms average, proving stronger audience retention. Included Creative & Strategy Value Not included / billed separately $2,500+ included Differentiator: campaigns come with full creative + reporting, not just media buying Note: Across Search + Display blended, Hookd’s effective CPC is ~$0.39, compared to an industry blended average of ~$2.95.
The Bottom Line
With Hookd, you’re not just buying clicks or impressions. You’re investing in metrics that actually matter—like lower CPC, higher CTR, and stronger ROI—along with:
- Custom messaging tailored to your brand
- Ongoing monitoring and adjustments by real humans
- A team of experts dedicated to turning your data into smarter decisions
Different might feel unfamiliar at first. But in this case, different is exactly what delivers better results — and peace of mind that your investment is working harder for you.