by Jess Whaley | Sep 4, 2025 | AI in Marketing, SEO, Strategy
What Are Google’s AI Overviews? If you’ve searched on Google lately, you may have noticed something new at the very top of your results: AI Overviews. Instead of just showing links, Google now uses artificial intelligence to summarize answers directly on the results...
by Jess Whaley | Jul 16, 2025 | Digital Trends, SEO, Social Media
Meta’s July 2025 Update Just Made Social Media SEO-Friendly In a surprise twist we didn’t see coming (but love), Meta has officially made your Facebook and Instagram content searchable on Google. Yes, you read that right: Your Reels, captions, carousels—even your...
by Hookd Team | Nov 4, 2024 | Branding, Business, Online Presence, SEO, Website
Building a new website is no small feat. It’s a blend of creativity, strategy, and (let’s be real) a fair amount of caffeine. We’re thrilled to finally introduce our brand-new website, and we wanted to take a moment to share the journey we took to get here. Because...
by Hookd Promotions | Oct 13, 2022 | Online Presence, SEO, Website
When it comes to SEO (Search Engine Optimization), there’s a lot of information to take in, but we’re here to break it down for you! What is Search Engine Optimization? If you’ve ever talked to someone in marketing and they mention optimizing your website, you were...
by Kaela | Sep 2, 2022 | Digital Marketing, Online Presence, SEO, Social Media, Video
Chances are that if at some point you wanted to try a DIY project, take up a new hobby, or look up a quick how-to video, you used YouTube. That’s because YouTube is not only the top place to stream video, it’s the #2 search engine in the world! It is also known for...
by Lee Heike | Jan 27, 2022 | Branding, SEO
While on a recent trip, my family and I were introduced to a native flower that looks purple, but turns bright orange when crushed between your fingers. It leaves a bright orange stain on the fingers that the tour guide says sparks one, universal response… “Cheetos!” ...
