When it comes to SEO (Search Engine Optimization), there’s a lot of information to take in, but we’re here to break it down for you!
What is Search Engine Optimization?
Search Engine Optimization is essentially a level of measurement on how relevant your website is to people searching on various search engines like Google or Bing.
The main goal of SEO is to boost your site to rank higher in these online searches. When was the last time you went onto page 2 of Google? Probably a while ago–if ever. The point is, if your site isn’t on the first page of search results, your number of potential website visitors drastically declines.
How Do I Optimize?
Optimization comes in a few different stages. While some is taken care of on the back-end of your website, there are still some steps that you can take to boost your SEO.
Content, Content, Content….But Mostly Relevant & Original Content.
Increasing the amount of relevant content on your site is a great way to boost your ranking in searches. If you’re producing blog posts, including relevant industry keywords that are relevant to what your customers are searching will make it more likely to find your site in the sea of Google search results that appear.
Google also pays attention to the original content’s creator. If you’re reposting content from other sources, Google will “penalize” your ranking and instead prioritize the original creator. The best way to stay on top is to be the original content creator.
Keywords are Key
Pay attention to the actual words that you are using on your site. Gone are the days when broad keywords prevail, now you get more value out of being specific. A good example would be a business that uses the keywords “Cleats”, where another uses “Men’s Lacrosse Cleats.” The business that uses “Men’s Lacrosse Cleats” are more likely to funnel people through the sales process, since it is far more specific and closer to what the searcher is looking for.
No One Wants A Sluggish Site
Let’s face it, humans are impatient! When we click on a link, we want a response instantly. If it takes longer than 10 seconds to load, many users are going to go elsewhere. A faster load time means a better user experience, and Google knows this. Which is why Google’s search algorithm factors your website’s load time when determining your website’s ranking.
If you’d like to see where your website stands, you can run your site through Google’s PageSpeed Insights. It’ll give you an idea of how quickly your site loads, as well as steps you can take to improve your site’s performance.
Keep Your URL’s Short and Sweet
Take a look at the two example URL’s below. It should be a no-brainer on which one to use! Having shorter URL’s will help your visitors know that they’re in the right place.
Page Titles That Make Sense
On the search results page on Google or Bing, the extra blue links represent individual pages from the website. Making sure these titles are descriptive and relevant to what searchers are looking for is key to making these links effective.
Google prioritizes showing the experts first. One way Google determines whether you’re “expert-material” is based on reputable websites that link to your site. This is where we make the full-circle back to content. A great way to truly boost your SEO and credibility is to keep on creating original content. If other sites recognize the value in what you’ve produced, you’re more likely to earn their link to your site. It’s an investment of time, and you probably won’t see results right away, but in the end your ranking is at stake.
SEO is not a set it and forget it type of thing. You have to stay on top of it to see results!