Have you ever taken a critical look at the messaging on both your physical and digital marketing? Is it cohesive? And not just that your logo is the same or... read more →
There are so many ways your business can advertise online. Here we try to breakdown the components of a Display Ad, as well as the targeting strategies behind them. DISPLAY... read more →
Here at Hookd, we’re no strangers to working remotely, so our transition to 100% virtual during last spring’s quarantine was pretty seamless. But we know that’s not the case for... read more →
Creating valuable content is a key to success in the digital world. Valuable content gets viewed more, it gets shared more, and it helps provide positive branding exposure and drive... read more →
As members of both the creative and consulting community, we get to take part in the process of naming businesses and creating identities everyday. It's always an exciting process, but... read more →
It wasn’t long ago we were getting dressed up to enjoy dinner at a table of 10 to support our favorite non-profit, jogging a 5k in a crowded park to... read more →
If you’re anything like me, you might be thinking that empathetic marketing is the reason why all the TV commercials right now are set to piano music and include the... read more →
Great business leaders and marketers regularly monitor and update their marketing plans. However, in these rapidly changing times, it’s more important now than ever! So, how do you know if... read more →
Ok, we’ve reached our first full week of 50 degree temps, it’s time to start thinking summer! Seriously though, if you’re a seasonal business and you thrive during the summer,... read more →
If you fail to plan, you plan to fail. -Benjamin Franklin There’s a reason quotes like these stand the test of time… there’s truth in them! Many business owners we... read more →