There’s something special about helping tell the story of the place you call home. For me, that’s what makes our partnership with Go Chippewa County so meaningful. Seeing the area reach $193 million in tourism impact in 2024, a 4.9 percent increase from the previous year, feels personal.
As someone who made Chippewa Falls home and built a business here, I’ve always believed that when marketing is done right, it doesn’t just create clicks — it creates connection. That belief drives our work in Wisconsin tourism marketing. We help destinations share their story in ways that feel real and resonate with travelers. This partnership proves how well that approach works.
A Partnership That Feels Like Home
We’ve worked alongside the Chippewa Falls Area Chamber of Commerce and the Go Chippewa County team for years now. Together, we build campaigns that help travelers see what locals already know — this destination is full of character, charm, and people who care deeply about their community.
What I’ve always appreciated about this partnership is how natural it feels. We’re not just running ads; we’re helping tell the story of our neighbors. The Chamber team brings the heart, and we bring the horsepower.
Together, we’ve made Chippewa County more than a dot on the map — we’ve made it a destination people feel connected to.
Storytelling That Moves People
From videos that spotlight small-town adventure to digital ads reaching travelers across the Midwest, our work with Go Chippewa County has been rooted in one simple idea: marketing that feels human.
Behind every video, campaign, and headline are the people who make it all happen — business owners, community members, and the Hookd team who pour heart (and a lot of coffee) into each project.
I still remember one of our first campaign shoots. We were filming early in the morning, and the fog was just lifting off Lake Wissota. It hit me that these moments, this feeling, is exactly what we’re trying to share with travelers. It’s the kind of authentic beauty you can’t stage — you just have to capture it.
“Our goal with projects like Pocket-Sized Adventures is to take the pressure off the client’s plate so their team can stay focused on their day-to-day work. Being out on location with our video crew, we captured real moments: local experiences, smiling faces, and the genuine pride people have in this area. That’s what makes these stories resonate.” — Kaela Motschenbacher, Hookd Digital Marketing Specialist
Watch the Pocket-Sized Adventures series on YouTube →
When Creativity Meets Data in Wisconsin Tourism Marketing
In 2024, Chippewa County tourism reached $193 million in total economic impact, growing 4.9% over 2023 and marking its third consecutive record-breaking year. That kind of success represents more than strong numbers — it’s proof of what happens when creativity, strategy, and community pride come together.
For our team at Hookd, being part of that story means helping the region’s message reach the right travelers, in the right moments.
Those efforts turned awareness into measurable action. They connected more people with the experiences, small businesses, and events that make Chippewa County special. When creativity and data work hand in hand, results go beyond metrics — they ripple through communities and create growth we’re proud to support.
Looking Ahead
We didn’t achieve this alone. The Go Chippewa County team has a clear vision and a deep understanding of what drives local tourism.
Every year, we learn something new together — about traveler behavior, creative performance, and how fast marketing evolves. Even so, one thing never changes: the importance of people and partnership. That’s what keeps this work fun and meaningful.
If you’ll be at the Destinations Wisconsin Annual Tourism Conference in Madison, stop by and say hello to the Hookd Promotions team. We’d love to talk about what’s working in digital marketing and share a few ideas to help your destination stand out in 2026 and beyond.
At Hookd, we believe in marketing that feels human — campaigns that connect, inspire, and make an impact you can see. Our partnership with Go Chippewa County shows that when collaboration and creativity come together, incredible things happen.
Let’s Build Something That Moves People
If your destination is ready to tell its story in a way that inspires travel and strengthens community, let’s start a conversation. Contact Hookd Promotions →