People can be intimidated when they hear the phrase digital marketing. However, since Covid hit the world, it’s become a clear way to reach your audience when they’re at home.... read more →
Emojis are a hip and trendy way of communicating without having to use words. They can even enhance the words you do type by providing a more emotional and relatable... read more →
As members of both the creative and consulting community, we get to take part in the process of naming businesses and creating identities everyday. It's always an exciting process, but... read more →
Hashtags were first introduced by Twitter back in 2007. Chris Messina is credited with coming up with the idea of using the pound symbol to group related Tweets together. Since... read more →
It’s no secret that the Super Bowl is a great place to witness the most compelling (and expensive) marketing campaigns of the year in the U.S. And it’s also no... read more →
So it's time to build a new logo for your company - let's get started! Having a new logo created can be a fun and exciting opportunity. Now, if you've... read more →
Coke and Pepsi - two brands that almost everyone in the world knows. Truly household names, and yet, one brand has changed frequently throughout it's history and the other has... read more →
Brand Consistency? What does that even mean? By now you know your brand is more than a logo. It's everything that represents your company from the content you create to... read more →
Defining a Brand is difficult and depending where you look, you'll get a different definition. If you said, "A Brand is what I think about when I think of... read more →
Introducing a new webseries from Hookd Promotions! In 30 Seconds: Why Your Logo Shouldn't Be Your Favorite Color When choosing a logo from your company, it is important to keep... read more →