Coke and Pepsi - two brands that almost everyone in the world knows. Truly household names, and yet, one brand has changed frequently throughout it's history and the other has... read more →
Brand Consistency? What does that even mean? By now you know your brand is more than a logo. It's everything that represents your company from the content you create to... read more →
Defining a Brand is difficult and depending where you look, you'll get a different definition. If you said, "A Brand is what I think about when I think of... read more →
Introducing a new webseries from Hookd Promotions! In 30 Seconds: Why Your Logo Shouldn't Be Your Favorite Color When choosing a logo from your company, it is important to keep... read more →