Nothing seems to change quite as quickly as the internet. The minute it looks like things are starting to be consistent, everything switches again. So when it comes to running a business, these trends can be overwhelming and a little confusing.
Something to keep in mind, though, is that you don’t need to be on every platform; the most important thing is staying true to your brand. The good news is that there are several options, which gives you an opportunity to find the right platform to speak to your target audience. Let’s break down what’s gaining traction right now.
Short-Form Video
In a world where Tiktok has become one of the biggest platforms, it’s no surprise that short-form video has become a game changer. Almost every other platform has jumped on the short form bandwagon, the most notable being YouTube launching YouTube Shorts. Short-form video in the past has been defined by marketers as any video under 60 seconds. However, it is now typically recognized as vertical video taken on a smartphone and is usually between 5-30 seconds.
Why It Might Matter To You:
Short-form videos are an extremely quick and popular way to feature a product or service. It doesn’t require a very long attention span from your audience, and doesn’t need a lot of internal resources from your team (can be produced quickly and in a larger quantity).
Podcasts
While podcasts have been around for a long time, they’ve never been quite as mainstream popular as they are right now. The sizeable range of different topics and genres available to the public make for a very intriguing opportunity to speak on your expertise. From mindfulness and money management tips all the way to gaming and comedy, the ability to listen in on a topic that’s relevant to you while going about your daily responsibilities has become routine for many people around the world. (Not that doing your dishes and laundry need any extra excitement)
Why It Might Matter To You:
The biggest draw about podcasts for businesses is the ability to speak about whatever your field is. If you’re in the financial industry, you’re probably one of the most reputable sources for giving out real financial advice. If you’re a carpenter, there’s really no one better to talk through the building process than you. Ensuring that valuable information comes from you can bring a lot of traffic to your website, which can in turn become real customers.
Brand Authenticity
This one may not quite fit with the others, but it’s an important trend this year nonetheless. For a long time, perfectly curated content with impressive statements and appearances were often expected from a professional brand. But with the rise of the trends above, we’ve seen a huge shift in what people expect as far as transparency and authenticity from brands. Perfectly curated has been overshadowed by businesses willing to share how they have made an impact, and the good they do for their community. Brands giving their customers an opportunity to look through a window into their real world has been a tried-and-true powerful tool the last couple of years to both connect to their customers as well as build a loyal customer-base.
Why It Might Matter To You:
See Above 🙂
The great thing about online trends is that you can pick and choose what you like. Keep in mind that the most important thing is to keep your brand true to itself while navigating the online world. Need some help figuring out where to start? Reach out to Sarah Gordee (sarah@hookdpromotions) and she can consult with you to help set you on the right path.
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