So you’re wrapping up a great year and wondering where to go from here. How can you grow your marketing and business efforts next year, and what online goals should you even be looking at? These are all great questions to ask yourself, so let’s take a look at simple goals you can set and what to consider going into January.
1. Encouraging Customer Reviews
Reviews are incredibly important to a business who provides any service or product. Even major b2b companies will benefit from loyal customer reviews, so why not use that to your advantage?
Utilize your best reviews on your website as client testimonials or encourage your most loyal customers to leave a glowing review on Google. Sure, a picture of your product may be worth a thousand words, but isn’t it even better to gain a new customer from a review of 20 words? A great starting goal would be to double your current reviews by the end of next calendar year.
2. Measuring Your Website Traffic
Have you been measuring your website traffic? Insight on how many people, how long they stay, and where they navigate can guide so many business decisions regarding your online presence.
Everyone clicking on that brand new product? Make it front and center on your landing page. Customers don’t stay long? Check your site load time and make sure your site is user friendly.
3. Increasing Social Media Engagement & Following
Social media has become an essential tool to businesses all around the world. It allows you to connect and interact with your audience in an organic way. Your most loyal customers are often following you on these platforms, so doesn’t it make sense to grow that following?
Encouraging your customers to follow and interact with you on social media means that your business will be a normal piece of their life, and that you will have frequent opportunities to remind them of your product.
4. Building Your Email List
Did you know that 46% of smart-phone users like to have email as their primary method of communication from businesses? It’s a great way to let your customers know about any promotions, offers, or exciting news.
Building an email list can take time, and we get a lot of questions about it. The best and most beneficial email lists are grown organically over time, so make sure you have an email list sign up button on your homepage for anyone who might be interested. It just makes sense that you would get the best engagement from people who are actively interested in your company rather than buying a list of people who will likely opt out after receiving the very first email!
5. Increasing Brand Awareness
Increasing brand awareness is probably the single most important thing you can do for a growing business, but it’s almost so simple you don’t really think about it. You may be after sales and competing with major companies, but if no one knows who you are, are you really in the race?
Even huge household names like Apple and Coca-Cola put a significant amount of effort into brand awareness, and there’s a great reason for that. Being top of mind can be the difference between being seen as the best versus letting a new company take your spot.
What does that look like on a smaller scale? Increasing brand awareness can range from online marketing, sponsoring local events, or even encouraging your frequent customers to share your posts across their social media.
Going into a new year can be both exciting and challenging. Implementing attainable marketing goals will give you the confidence and tools you need to bring your business to new measurable heights this next year. Want to know more about marketing your business online? Reach out to [email protected] to take your online presence to the next level.