What Gas Station Snacks Teach Us About Marketing

What Gas Station Snacks Teach Us About Marketing

While on a recent trip, my family and I were introduced to a native flower that looks purple, but turns bright orange when crushed between your fingers. It leaves a bright orange stain on the fingers that the tour guide says sparks one, universal response… “Cheetos!” ...
Why Branding Matters

Why Branding Matters

It isn’t uncommon for Hookd to be asked the question “What does branding really accomplish? And is it worth it?”. The truth is that we, as consumers, are very in tune with branding, even if we don’t realize it. Case in point. My husband, sort of wondering out loud...