by Jessica Whaley | Mar 10, 2022 | Branding, Digital Marketing, Strategy
Consistency is the secret to building a brand that customers recognize and trust. Every interaction—whether it’s your website, social post, ad, or printed material—should feel like you. So, how do you create a brand that’s cohesive across every customer...
by Jessica Whaley | Jan 13, 2022 | Business, Digital Marketing
Reports are coming in and numbers are hitting you from all sides, the feeling of dread is escalating by the minute. Ok, maybe it’s not quite that dramatic, but the amount of information coming in from your marketing team can be overwhelming. From search engines to...
by Jessica Whaley | Oct 28, 2021 | Business, Digital Marketing
You’ve likely begun planning for next year, and you might be wondering how much you should be spending on marketing. This is a common question! Well, one widely-accepted benchmark used across industries is the 5% Rule. In other words, spend approximately 5% of your...
by Jessica Whaley | Sep 8, 2021 | Digital Marketing
Digital marketing can seem overwhelming at times, but it doesn’t have to be! If you want to create an effective marketing campaign without the added stress and time, don’t try to do it all on your own. Rather, bring in a digital marketing partner who can offer you the...
by Jessica Whaley | Aug 11, 2021 | Digital Marketing
Digital advertising platforms are constantly changing, and it’s important to stay on top of the latest trends so you can be successful in achieving your goals in the future. Here are some of the key insights we’ve learned this year that have allowed us to keep our...
