by Lee Heike | Oct 29, 2025 | Business, Digital Marketing, Tourism Marketing
There’s something special about helping tell the story of the place you call home. For me, that’s what makes our partnership with Go Chippewa County so meaningful. Seeing the area reach $193 million in tourism impact in 2024, a 4.9 percent increase from the previous...
by Lee Heike | Jun 8, 2023 | Business, Everyday Life, General
Hi everybody, I’m Lee, the owner at Hookd and this week’s tip is about diversity… and the value of celebrating it with your team. We have an amazing team and I think there are a few things that contribute to that. The first is that we treat each other...
by Lee Heike | Jan 27, 2022 | Branding, SEO
While on a recent trip, my family and I were introduced to a native flower that looks purple, but turns bright orange when crushed between your fingers. It leaves a bright orange stain on the fingers that the tour guide says sparks one, universal response… “Cheetos!” ...
by Lee Heike | Dec 16, 2021 | Business, Digital Marketing
“If you build it, they will come.” Lots of businesses start out this way, from a great idea that is well thought through, developed, and even produced. And while these ideas might be great, a lot of them fail. Why? Because often times, it becomes so much about the...
by Lee Heike | Oct 21, 2021 | Digital Marketing
“I know times have changed and I know that I need to adjust my marketing efforts accordingly, but I’m not sure what that means or where to start.” If this is something you’ve said to yourself, you’re not alone; in fact, we hear this on a regular basis. What that tells...
