by Jess Whaley | Mar 17, 2026 | Insights, Resources, Strategy
Quick Summary: If your marketing isn’t working, the problem usually isn’t effort — it’s lack of focus. This 30-day plan shows you how to identify what’s driving results, eliminate what isn’t, and rebuild your strategy around what works. If Your Marketing Feels...
by Jess Whaley | Feb 27, 2026 | Digital Marketing, Insights
Quick Summary: Many businesses are doing more marketing than ever. But more activity doesn’t always translate into growth. This article helps you determine whether your marketing is producing measurable business impact — or simply staying busy — and what to do if it’s...
by Jess Whaley | Nov 26, 2025 | AI in Marketing, Beyond AI Overviews, Uncategorized
Quick Summary: This article explains how AI works in clear, human-first language so you can use it confidently and strategically. If AI still feels a little mysterious—or a little overhyped—you’re not alone. Much of the confusion comes from one simple truth: AI is...
by Jess Whaley | Nov 12, 2025 | AI in Marketing
Over the past year, I’ve had more conversations about understanding AI than I ever expected — with clients, teammates, and even friends who just want to understand what’s changing. What I’ve noticed is that some people have made a clear shift. They’re not just using...
by Jess Whaley | Oct 6, 2025 | AI in Marketing, Business, Digital Marketing
AI in marketing is changing the game for small businesses—and fast. Over the summer, we unpacked how it’s transforming the way brands create, connect, and grow. From brainstorming with tools to refining your brand’s voice to showing up in Google’s new AI Overviews,...
