Want your ads to play on TV without paying the high cost of TV advertising?
Yes. There is a way to do that!
Providing value and being accountable to our clients is something near and dear to Hookd. Every month, we provide our clients with a results report that gives detailed information on the performance of their digital marketing campaigns.
In compiling that data, we’ve noticed a trend that’s pretty interesting. When our clients advertise on YouTube, about 30% of the time, their ads are being displayed on a TV. You heard me right. I watch YouTube on my television, and I know lots of others who do as well. That puts your digital advertising right in the middle of the living room.
But, get this. It’s even better that that! Where TV advertising only partially targets audiences, YouTube is completely targeted to a relevant audience that’s likely to want to know what your organization has to offer.
Not only that, but we also know that 15 second ads vs. 30 second ad lengths quadruples the number of impressions, and the number of ad “skips” plummets. That means your entire ad is seen by more people. Because, really, 15 seconds isn’t enough time for a bathroom break or a snack run!