Content is still king in 2019! Blogging is an effective way to prove your business’ expertise and keep readers interested in what your business has to offer. In this blog, we’ve compiled a few stats, and tips on how to get the most out of your content marketing strategies.
1- Video content is 50 times more likely to drive organic search results than plain text. (Omnicore, 2018)
Let’s face it, with the vast amount of information available at only a few clicks and keystrokes away, our attention span is only getting shorter. Video has proven itself as a fantastic way to keep users engaged since all they have to do is sit there & watch! Try switching up your blog strategy to incorporate video, and you should see an increase in engagement
2- 66% of Marketers reported using blogs in their Social Media Content. (Social Media Examiner, 2017)
If you’re struggling to find content to post on Social Media, consider using some of the blogs you’ve created! Not only will this help you post relevant content more often, but blogs are also useful at directing traffic to your website, which in turn can garner more leads for your business.
3- Blog titles with 6-13 words attract the highest and most consistent amount of traffic. (HubSpot, 2016)
Simplify & hone your blogging. Use keywords in your titles to increase the chance that a prospective customer becomes interested and decides to read more. BUT–don’t get carried away and include every keyword under the sun! Find the happy medium that engages your audience and is also most aligned with what you’re blogging about.
4- Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. (HubSpot, 2019)
Blogging helps establish you as an expert in your field. Customers are more likely to trust that you know what you’re talking about and blogging is a chance for you to prove that.
5- 43% of people admit to skimming blog posts. (HubSpot, 2018)
Hopefully you’re not skimming this post 🙂 When writing blog articles, don’t get caught up in flowery language, unless of course, you’re an author. Since you may not be able to avoid all skimmers, make sure to highlight the main points you want to get across in different ways, perhaps in larger text, or after an image to make sure your reader leaves with at least the most important information. Again, keep it simple and easy to understand by the masses!