1- DO embrace digital marketing as a part of your marketing plan. The stats are clear, this is where your customers are hanging out! While traditional media may also be a part of your overall plan, email, social media, and online advertising strategies should be evaluated.
DON’T set it and forget it. Monitor your digital marketing results on a regular basis so you know when it’s time to tweak!
2- DO use video. Whether on your website, blog, social media posts, or in your emails, video is here to stay! In fact, 55% of people consume video content thoroughly (Hubspot, 2016), and 54% of consumers want to see more video content from a brand or business they support (Hubspot, 2017).
DON’T forget that not everyone who sees your videos will use sound (81% of consumers mute video ads according to Optinmonster in 2018). Adding captions or explanatory copy is a great idea and ensures that everyone seeing your content can consume it the way that works best for them.
3- DO have a mobile-friendly, modern website. Here’s more on the importance of having a mobile-friendly website!
DON’T rely on an outdated or poorly-designed website. It takes about 0.05 seconds for users to form an opinion about your website and decide whether or not they like it and will stay or leave. A whopping 75% admit to making judgements on a company’s credibility based on the company’s website design (Sweor, 2019).
4- DO show your brand’s personality. Whether it’s in email, social media posting, or online ads, make sure you use a consistent voice that matches your company’s culture. Here are some tips to create brand consistency.
DON’T copy your competition’s strategy. For example, just because your competitor ran print ads doesn’t mean you should. Is it possible they are the best way to reach your target market? Sure, it’s possible, but make sure to do your research before you blindly follow the masses.
5- DO have a smart social media presence. Wondering where to focus? Here’s useful data that will help you find your ideal customers.
DON’T be afraid of advertising on YouTube. It’s a newer medium, but it can be a highly effective way to gain branding impressions and drive website traffic. Learn more here.
We know it’s easy to feel pressure to follow your competition, but the only way to pull ahead of the masses is to do things uniquely your way and reach your ideal customers where they’re hanging out.
To get help evaluating your digital marketing goals, from Facebook, to Google, to YouTube and more, DO email Sarah@Hookdpromotions.com and she’ll set up a free consultation! DON’T put this on the backburner!