If you’re ready to uplevel your marketing efforts in Q4, it may be time to consider YouTube! We’ve had great success in 2019 with YouTube Pre-Roll ads for our clients here at Hookd, and we want to make sure you know about this powerful advertising platform!
Consider this: When is the last time you used YouTube? Maybe for a how-to video, to watch a funny movie clip or inspiring speech, or to stream music? Given the statistics, I’m guessing it was very recently.
YouTube has over 1 Billion active users! According to Statista, over 90% of 18-44 year old internet users watch videos on YouTube. Hubspot touts YouTube as the world’s second-largest search engine and trafficked website, behind Google.
What does that mean for you? Your customers are on YouTube, making it a great social media platform to advertise on.
(Wondering how YouTube users differ from users of other social media sites you might consider advertising on? Check them out here!)
We suggest advertising on YouTube via video ads called YouTube Pre-Roll ads. These are the ads that play before that comedy skit you’re trying to watch. Yes, you can skip these ads after 5 seconds, but we’ve found that a strong beginning will draw in the user to continue watching the ad.
Some cool facts about YouTube Pre-Roll Ads:
- YouTube is owned by Google, so you have the powerful targeting capabilities of Google Display Ads when finding your ideal customers on YouTube. This means your YouTube ads will be shown to the users that are most likely interested in your business!
- You can choose from multiple video ad lengths, from 5 to 30-seconds, or longer.
- Many ad types are skippable, but you only pay when a viewer watches at least 30 seconds of your ad – or your whole ad if it’s under 30 seconds in length – or when they click through to your landing page.
- Even if a viewer chooses to skip your ad, you’ve gotten a free impression with the first 5 seconds of your video!
What have we learned from testing YouTube PreRoll Ads at Hookd? It’s a very cost-effective way to build brand impressions! The view rate, or % of impressions who watch the ads, is even higher than we expected.
Are YouTube ads right for your business? Reach out to Sarah today and she’ll advise! Sarah@Hookdpromotions.com