Digital marketing gives us a lot of data! Which is a great thing, but it can also lead to confusion. Impressions, clicks, click-through rate… with all these numbers, how do... read more →
We like to say that Hookd is as much a research company as we are a marketing company. Digging into the data to make informed decisions and methodically testing and... read more →
Meta what? When Facebook recently announced the re-brand of their parent company, a lot of us were left confused. Does this mean I’m going to post to Meta instead of... read more →
Oooh, that looks exactly like what I’ve been looking for! [CLICK] That click is the beauty of digital marketing! If someone is interested in what’s showing in your ad, they... read more →
One thing we keep repeating lately about Digital Marketing is how rapidly things are changing! An ad strategy that worked well a year ago won’t necessarily give us the same... read more →
We move quickly at Hookd, and as we forge ahead to serve our clients every day, we don’t always stop to appreciate the work we’ve done. Can you relate? It’s... read more →
The world of digital marketing is changing, and we’re here for it! We’re big fans of data privacy at Team Hookd, and while the regulations unfolding will change the way... read more →
One of the coolest things about Digital Marketing is its objectivity. You no longer have to guess what your customers will respond to. You simply run a digital ad on... read more →
You’re probably thinking …. Of course I know my target market! And you do probably have a great picture of the ideal customer who could benefit from your products or... read more →
Last week we offered great tips on updating your Google My Business profile - the place many prospective clients will find you first! (Read the post HERE.) This week, we’re... read more →