One thing we keep repeating lately about Digital Marketing is how rapidly things are changing! An ad strategy that worked well a year ago won’t necessarily give us the same results this year. We’re constantly diving in to make sure we’re adjusting strategies for the continued success of our clients’ campaigns. With that, we thought we’d share a few strong-performing client ads to give you an idea of what’s working now!
1- Video, Video, Video
Video continues to rise to the top, across all digital platforms. The industry stats tell us that users love video, and we’re verifying that over and over again with our clients. We’ve learned that shorter videos are most effective for digital ads, and longer-form videos are strong performers in email and on landing pages.
Here’s an example of a top-performing video we produced for Go Chippewa County that we used in their summer tourism Google Display campaign: Watch Video Here
2- Get Real
Don’t be afraid to use your photos in digital ads. While strong stock imagery has its place and has proven to perform well in the right circumstances, your images are important. Whether it be a photo of your building, of you, or of your employees, users respond to real, recognizable people and places in ads.
Here’s an example of a top-performing client ad featuring a business owner, attorney Tom Guelzow:
3- Add Value
Especially in the case of email, balance your promotional information with helpful tips or resources that your audience can use. We’ve found that these helpful tips drive up open rates and are top clicked-on links.
Here’s an example from a recent Hope Bargain Center email we created:
Hopefully these examples get your wheels turning! If you could use help making digital marketing work for you, reach out to Sarah for a conversation at Sarah@hookdpromotions.com.