The world of digital marketing is changing, and we’re here for it! We’re big fans of data privacy at Team Hookd, and while the regulations unfolding will change the way we work, it’s all for the best. The ads you see should be relevant and make your life easier, not be intrusive or annoying.
One thing that is abundantly clear is the importance of collecting your own data from those who are raising their hands to say ‘I’m interested!’. What’s an easy way to do that? Your email list!
Collecting contact information – which can simply be an email address – of customers and prospective customers, can be utilized in a number of highly-effective digital marketing channels. Here are three examples:
1 – Email Marketing Email is a powerful tool in the digital marketing toolbox. The ROI on email marketing is $42 for every $1 spent (Constant Contact). For more convincing stats on the power of email marketing, check out THIS blog post.
2 – Social Media Marketing Did you know you can upload your email list to Facebook and show ads to the people on your list when they’re scrolling Facebook and Instagram? That’s pretty cool!
3 – Google Advertising Like social media marketing, you can utilize your email list to find your fans while they’re surfing the internet via Google Display ads. What a great way to let your customers know about new products or upcoming promotions!
The caveat to numbers 2 and 3 is that you’ll want to have a pretty sizable list to make these strategies effective. That’s even more motivation to be diligent about collecting your customer data! For ideas on how to capture relevant, marketable email addresses, check out THIS blog post.
A great step to making sure you’re prepared for the privacy changes already in the works is to work with a dedicated, knowledgeable team. We have no doubt our digital marketing results will continue to soar as strategies and best practices evolve. Questions? Reach out to Sarah anytime at Sarah@Hookdpromotions.com.