If you’re like most businesses out there, you might have an email list. You may even send an email to that list when important things happen, but it’s not a top priority, nor does it play an active role in your marketing plan. In other words, it’s always been an optional marketing channel for your business. If that’s you, you’re not alone.
However, it might be time to rethink that approach. Here’s a few reasons why your email list might just be your top marketing tool!
86% of business professionals prefer to use email when communicating for business purposes.*
- Our take – If they’re already using email AND they prefer it for B2B purposes, why would you go anywhere else? This is low hanging fruit people… or as the kids say “mic drop”.
77% of people prefer to get permission-based promotional messages via email (versus direct mail, text, phone, or social media).*
- Same logic applies here as the previous stat. If we know this about our audience, we should be using this information to make smart marketing decisions and swim with the current rather than against it.
There will be 2.9 billion email users worldwide by 2019.*
- I’ll remind you that there are 7 billion people in the world. So, almost half of the world is using this method of communication. The point – email is a valid way of communicating with today’s audiences and it continues to grow.
Nearly 105 billion emails are sent each day; this number is expected to reach 246 billion before 2020.*
- If it sounds like everyone’s doing it, it’s because they are! Arriving late to this party could have dire consequences.
For every $1 spent on email marketing $44 is made in return.**
- Ummm, who doesn’t like generating income from their marketing efforts? If you want to increase the ROI of your marketing efforts, email is a great way to do it.
At the end of the day, we say, “If it walks like a duck, and it talks like a duck, then it must be a duck!”. In other words,in every direction we look, we see strong evidence that email marketing works, so why deny it or delay using email to your advantage? We’ll warn you that takes a little time and finesse to establish that relationship with your audience, but we’ll also tell you that it’s well worth the effort!
(Sources: *WordStream **Campaign Monitor Study)