If you were going to spruce up your home for a dinner party in 30 minutes, would you choose to vacuum the floors or polish the baseboards?
Obviously vacuum the floors, right?
While guests might notice and appreciate shiny baseboards, they aren’t nearly as likely to notice a little dust on the baseboards as much as they’d notice 3 days worth of breakfast crumbs on the floor.
We take this same approach when advising clients. Start with the low-hanging fruit to make the biggest impact.
Your fans – the people who already know, like, and trust your brand – are the low-hanging fruit in your business.
What’s a great way to engage your existing fans? Email! Email is an effective and impactful strategy to stay in touch with these folks. After all, the average ROI on Email Marketing is $44 for every $1 spent. (Wordstream)
The one thing you can do today to start moving the needle on business growth is to build your email list.
The first question we get when we talk email marketing with clients is, How do I build my email list? It’s easier than you think, and it’s important that you start today to begin reaping the ROI benefits of an email marketing campaign.
Here are a few easy ways to start building your email list:
- Have a paper sign-up sheet at the register
- Add new contacts and colleagues you meet at networking events (with their permission, of course!)
- Make sure to capture email addresses in your sales process with clients
- Add an email sign-up form to your website
- Add a link to subscribe in your employees’ email signatures
Once you have an email list, you’re ready to engage those who know, like, and trust your brand. Additionally, there are many possibilities for use of that list beyond email marketing. For example, you can use your list to create look-alike audiences in Facebook for targeted ads.
So don’t wait, start list-building now!
Do you have questions about the power of email marketing? Reach out to Sarah! Sarah@Hoookdpromotions.com