“OK Google. Find Restaurants Near Me Tonight”
According to Google, there has been a 900% increase in “Near me, tonight/today” searches in the last 2 years. It’s critical to understand that these searches are being done with purchase intent. That means someone is trying to find what they want to buy, in close proximity to where they are, and from a business that’s open now. Nearly 30% of those searches result in a purchase.
So, the real question is; How do you show up when someone’s searching for you?
Here are the best ways to make sure your business is showing up:
- Search Engine Optimization (SEO) – People talk a lot about SEO and it’s an often misunderstood concept. But it doesn’t have to be. And you can improve it in some very simple ways. Here’s a great resource that explains SEO In a Nutshell
- Paid Search Results – Advertising on Google is a great way to get your business to show up at the top of the search results page. After all, you want to be present at that pivotal point in time; The time when someone is looking to buy what your business is selling. Here’s some information on what paid search is, and whether your business should consider it: The Difference Between Paid and Organic Search Results
- A Google My Business Listing is critical and is a big part of driving new customer adoption. If you’re not familiar with it, rest assured that it’s FREE and easy to set up. Check out this explanation and how-to if you want to learn more: Google My Business 101
- If you have a Google My Business Listing set up, there’s a lot you can do to promote your business right within this listing. And it’s FREE! Check out this link if you want to know more. How to Use Google Posts
We’ve all heard the mantra “Location, location, location”. And it applies in the digital world as well! Following these recommendations will ensure you’re there when people are looking for you, and bring local searchers to your doorstep.
Questions? We’re here to help. Contact Sarah@Hookdpromotions.com