A digital marketing campaign can be a crucial part of marketing efforts for your business. You may be wondering, why should I choose digital marketing instead of traditional marketing? Digital marketing is not only much more affordable, it also holds your business more accountable, with specific tracking and measuring capabilities. So, let’s dive into the three main things you should consider when creating a digital marketing campaign!
You need to identify your target market. A target market is a group of people that have shown interest in the services or goods your business offers. Target markets can also be generated considering factors like: geographic location, gender, age, income, etc. Something that will greatly help you identify your target market is a message map, watch this video to learn more about how to create a message map of your own! Identifying your target market is a key step in beginning the marketing process as your messaging will be developed as if you are speaking directly to this audience.
Once you’ve identified your target market and developed great messaging to reach them, you’ll need to decide which platform you want to advertise on. There are a multitude of options out there each associated with a different purpose and cost. Some of our favorites we’ve used for many of our clients include: YouTube, Google search and display, and Facebook. If you already have a presence on one of these platforms we may recommend you start there, but in the end which platform you choose will depend on how many people you want to reach and what you are willing to pay to get your message out.
Last but not least, once you have your targeting, messaging, and platform of choice identified, you’ll need to consider when your ads will run and for how long. The length of a campaign will vary based on the goal of the campaign. It’s important to keep in mind you can always pivot the style of the campaign so that you can address new or seasonal goals and objectives that may arise over time.
All in all, digital marketing is a rapidly growing force in the current marketing playing field, it’s truly a space you’ll want to be to be fully successful in today’s technology-driven world! If you’re curious or need help getting started don’t hesitate to give our Sales Director, Sarah Gordee, a call at 715-396-1661 or reach out with an email to Sarah@hookdpromotions.com. We look forward to hearing from you soon and making all of your marketing dreams come true!