A digital marketing campaign can be an absolute game-changer for your business. If you haven’t already started to navigate the world of online marketing, you might be asking yourself why it’s any better than traditional marketing. There’s a really great reason why so many businesses have transferred their marketing dollars online, and we’re going to break it down for you. Not only is it more affordable and targeted directly to your key audience, but it’s also a lot easier to track and get data from.
So now that we’ve addressed the basics, here are some very important things to keep in mind while diving into digital marketing.
An obvious focus that can oftentimes be overlooked is: Who is your target audience? This is something that doesn’t get weighed as heavily when you’re looking at traditional marketing. In the world of billboards and magazines, to be blunt, you get who you get. With digital, you can focus your efforts in all sorts of ways to ensure the people most likely to be interested in your product or service will be the ones to see it.
You can narrow that audience by factors like geographic location, gender, age, income, and more. We recommend building a message map to really nail down who your audience is and what their motivations are. Watch this video to learn more about how to create a message map for your business. Once you know who your audience is, it will be easier to predict where you will find them and what messaging will speak to them.
Now that you know who your audience is, the next step is to determine which platforms will have the greatest chance of capturing their attention for your business. From Google Display and Search, to YouTube, Facebook, Instagram, and TikTok, there are plenty of options to choose from. They all serve a different purpose, but that being said, you don’t need to be on all of them. Your budget should go towards what will best suit both your business and your audience. If you already have a presence on one of these platforms, starting there might be a good option, but ultimately research will be your best friend.
Now that we know who your audience is and where they can be found, you have to decide when this campaign will begin and when it will end. Depending on your goals, your campaign can be shorter or longer. It’s important to keep in mind you can always pivot the style of the campaign so that you can address new or seasonal goals and objectives that may arise over time. Monitoring a campaign and making adjustments along the way will help you achieve a truly successful digital campaign.
At the end of the day, the internet is truly becoming the best place for a business to market themselves. Building brand awareness online can drastically alter the success of your business, and allow you to grow in ways you might never have imagined! If you’re curious to know more about moving forward with digital marketing, shoot an email to our sales director, Sarah. [email protected] She’ll be more than happy to help you get started.