Hey, you may have noticed that we are seeing an uptick in the digital world right now. For many reasons, usage rates and numbers have spiked dramatically over the last few weeks. As digital marketing and branding experts, we want to help you break down the numbers.
First, let’s start with the average, in-home data usage in the US. Compared to March of 2019, March of 2020 boasted an increase of a whopping 38 percent! Last March there were about 12 gigabytes of data used, this March data shows ABOVE 16 gigabytes recorded.* We can assure you, there’s no better time than right now to be utilizing digital platforms to get your message to your customers.
Overall, more than 40 percent of consumers spent a longer period of time on messaging services and social media.* So, we are going to break the data down into specific stats on some of the most popular social media platforms we encourage our clients to be present on!
Average daily traffic up 27% from the end of February through March of 2020. (New York Times)
Active users increased by 3.7% from February to March of 2020. (Napoleon Cat)
Advertisers can reach 47 million more users currently compared to previous months. (The Next Web)
Average daily traffic up 15% from the end of February through March. (New York Times)
32% of traffic comes from the U.S. and this percentage continues to rise. (Influencer Marketing Hub)
All in all, a large majority of people with access to the internet or a smart device are using them right now! If your business may need any help with developing marketing strategies feel free to contact our Director of Sales, Sarah Gordee, at 715-396-1661. We are more than happy to help you get the most out of your online marketing efforts and digital presence.
(*Source: Statista, 2020)