Display ads can be seen on everything from Google to Facebook to Youtube, so it’s important that your ad looks great and gets clicked. Whether you or your digital marketing team are creating the online display ad, it’s a big job with many layers. Here are 5 simple things to ensure your ad resonates:
1- Evaluate the landing page (where the viewer will go when they click on an ad – more tips HERE). Note the types of imagery, color and tone. This is going to be the difference whether your ad translates into a phone call or purchase!
2- Select the image and messaging that matches the landing page but is also interesting and eye-catching – bright photos with people and a pop of color work really well!
3- Brand your image. Adding your logo and a short phrase that translates well can create interest and a desire to know more.
4- Make sure the copy (the text that goes with your visual ad) is relevant and from the customer’s frame of reference (Read about effective messaging HERE).
5- Finally, get some trusted opinions – this is key! We are passionate about collaboration and fully believe 2 heads (well 4) are better than 1. This results in minor tweaking that propels the end result to the next level!
These are just the tip of the iceberg and successful digital campaigns require constant monitoring and evaluation, but these 5 things can help you evaluate your visual ads. If your ad game is not getting the results you think it should – give our team a call, we care about the success of your business and we know how to drive traffic.