Have you ever had a prospective client ask why your services are priced higher than ”your competitor’s”? It can feel uncomfortable to be asked that question – especially if it’s not an apples to apples comparison. And though selling on price isn’t necessarily a bad thing, it isn’t what most of us are focused on doing. Truth is, if we just keep reducing our prices to get business, we’ll no longer be able to deliver the quality that we’re committed to, or that our clients have come to expect from us.
I like to look at this question as an opportunity. It’s an opportunity to inform someone about Hookd’s unique services, our value proposition, and what makes us stand out in our industry. The first step I take is to provide an overview of the services that Hookd provides.
- Everything we do is a custom solution, geared specifically for each customer’s success in mind.
- We manage our digital campaigns on an ongoing basis – research and science based campaign management happens weekly.
- Campaign refreshes are critical and are part of the service we deliver at no additional cost to every customer.
- At the end of the day, results are what matters, so we provide reporting that tells our clients exactly what we’ve delivered every month.
In the world of digital marketing, pricing and pricing structures often differ between agencies. So I try to help create an understanding of how our pricing works and why that should matter. Hookd has adopted a unique pricing structure designed to make things easy, equitable, and predictable for our clients.
- Hookd has a set pricing structure that is all inclusive. There are no hidden fees or commissions.
- Our clients can rely on our quoted monthly price without fluctuation, making budgeting a breeze.
- We never charge you more for great results. In our industry Cost Per Click (CPC) is very common and means that if the results improve, your costs go up. That isn’t how we roll, so it’s never a concern when working with Hookd.
All the things I’ve mentioned above are characteristics that make Hookd stand out in our industry. But it isn’t the whole story. We’re unique for a multitude of reasons.
- We are a team of experts, each of whom are distinguished in the industry and all of whom care about providing the best possible results every time.
- We have been doing digital marketing for as long as it’s been “a thing”. Our years of experience make all the difference in delivering top notch results.
- Our track record of success is objective and it’s documented. There’s no need to question whether we can do what we say we do.
And above all, Hookd focuses on the importance of having relationships with our clients. There is no substitute for clear, transparent and direct communication. Our clients know that if they need anything, we’re always available to help.
Once you know how to share your unique value proposition, you’ll never fear this question again! You’ll be able to answer it with confidence and integrity.