If you’re not in the business of marketing, you may not be aware of all the components that go into creating a successful marketing campaign. While each campaign is unique and doesn’t necessarily require a multi-pronged approach, sometimes there’s an opportunity and good reason to put together a broad, comprehensive campaign. Here is one such situation.
As downtown Eau Claire started to open back up for business after the stay at home orders in Spring of 2020, Hookd was asked by Downtown Eau Claire Inc. to help put together a multi-platform marketing campaign designed to encourage support for our downtown businesses. We knew that we needed to reach a broad swath of people who normally shop, dine and support our downtown. We knew the messaging needed to resonate, have an appropriate tone, and it needed to meet those audiences where they were. And so we set to work to develop a strategy, pin down a plan, and partner with DECI to execute on that strategy.
The strong sense of community that is Eau Claire was our guiding principle in setting up the overall campaign strategy. We built the entire campaign around the slogan “Root for Eau Claire”. (Root4EC, #Root4EC) We relied on the emotional connections we all have with our downtown business owners, with each other, and with this place we all call home.
Video – If a picture is worth a thousand words, a video is worth a million! We started with this video as a foundation for the creative components of the campaign.
Digital Marketing – Once you build it, you have to get it out to where your audience is. We decided to utilize Facebook, Google and YouTube as our primary digital platforms because of the broad audiences we could reach through them.
Business Participation – The downtown businesses were encouraged to join in the campaign through participation on social media and with in-store incentives designed to help it go viral.
In just three months, the campaign generated over 1.3 Million local impressions. By anyone’s definition, those are amazing results! Check out THESE campaign insights to learn more about the details of who we reached and where we reached them. It’s pretty interesting!
Hookd is more than just a marketing agency, we take pride in our custom approach to each customer, event or campaign that we take on. We believe that successful outcomes rely on the right strategy and flawless execution. Have questions or want to know more? Give us a call at 715-396-1661 and let’s talk.