Depending on who you ask, gift giving season can range from an anxiety inducing experience to one that is filled with pure delight. But no matter how we feel about the shopping experience, everyone anticipates that magical moment when someone they care about opens their gift and experiences joy!
For me, the best gifts are not only the ones that bring joy to their faces, but those that bring lasting joy. In other words, the toy that gets played with for longer than a day.
It’s the very same goal we have at Hookd when we facilitate digital marketing solutions for our clients. It’s always great to wow them and see the look of joy on their faces when they see their new campaigns for the first time. However, ultimately, the best ones are those that keep giving and provide value over and over again. Welcome to the world of digital marketing – the gift that keeps on giving!
The major difference between digital marketing and traditional marketing is that you get more than just an impression, you get direct click through’s to your website or landing page to engage your audience and gain tons of insights about your target audience. Here’s a quick overview of those major insights:
Most businesses know who their target audience is, but they don’t have a chance to truly test their assumptions. With digital marketing, you’ll see exactly who is clicking on your ads. So, if your ads are targeted towards women over 60, or teenagers, you’ll be able to see if your marketing efforts are reaching your intended audience. Who knows, you might even discover a new audience you never even knew was out there!
Aside from defining your target audiences, digital marketing will tell you exactly what they respond to. Often times, our clients are surprised to find out which ads are most popular with their audience, which images get clicked on the most, and which headlines are most appealing. Knowing these things brings us to our third point…
Insights are great, but the real fun is putting them into action! Now that you know who your audience is and what they are responding to, use that knowledge to guide your entire marketing plan. Use similar images to those that are most popular, insert headlines that you already know are impactful with your audience, and help them to engage and take action with a simple click.
Digital Marketing is no longer a “nice to have” line item in your marketing plan, it is an essential, affordable, and extremely effective way to achieve your marketing goals!
If you and your business would like to explore the power behind digital marketing, we’re always excited to help, and it starts with an easy conversation. Feel free to reach out to our Director of Sales, Sarah Gordee, for your free consultation today Sarah@hookdpromotions.com!