Invitations are made. They’re gorgeous. A strategically selected guest list has been curated. All the guests have received a carefully prepared summons that is not only beautiful to look at, but designed to pique curiosity and foster anticipation. It’s all been mindfully prepared and delivered with care. Everything’s ready to go!
Except… Your guests eagerly arrive at your party only to find that the food is stale, the drinks are tepid and the house hasn’t been cleaned in weeks.
This scenario plays out in the digital world all the time and the results are disastrous. Have you ever landed on a web page after being curious enough to click on an ad, only to immediately bail?
“I’m not sure what happened, but this is not a good/safe/pertinent web site, and it certainly isn’t what I expected to find when I took a leap of faith and clicked on that ad, even though I never click on ads!”
Having the right landing page is critical in the world of digital marketing. If your website isn’t integrated with your advertising, you can be losing out big time. We’ve seen it in action. People are interested in your ad, click through to your site and then choose to leave because it doesn’t meet their expectations or give them what they’re looking for.
The easiest and most cost effective way to avoid this is with a well designed landing page. Web sites are complex, sometimes large, and often expensive to change or re-build.
A landing page is a condensed website with a focus on a single product or service or a group of products/services. The goal is to walk your audience through the sales funnel process and generate engagement. In general, a great landing page provides an introduction, education, addresses objections/pain points, and provides ample calls to action throughout.
Landing pages are quick, inexpensive, nimble sites that serve the purpose of walking your interested audience through the sales funnel. Logically constructed, designed with the same look and feel of your ads and peppered with calls to action, they lead your interested, potential customers to a logical conclusion. YOU.
If you’re interested in learning more about landing pages and how they could help your business, Team Hookd would be happy to explore the possibilities with you.
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