We like to say that Hookd is as much a research company as we are a marketing company. Digging into the data to make informed decisions and methodically testing and tweaking is what we do every day. With that in mind, here are the top 4 findings that stood out to us in 2021 and how we’re putting the knowledge to work!
1- Upwards of 40% of YouTube Video Ad Views Happened on Televisions
This is a trend we first started noticing in 2019, and it has continued. Check out this blog post for more information on how YouTube advertising gets your brand on TV for a fraction of the cost!
What does that mean for us? We’ll continue to produce engaging, cutting-edge client videos at the optimal duration to set clients up for success with YouTube ads. Our continuous testing and optimization process for digital ads means our clients attain meaningful results on the YouTube advertising platform.
2- Landing Pages Were More Important Than Ever
Creating beautiful ads with ideal audience targeting is only part of the digital marketing picture. With the explosive growth of online usage in 2020 that just kept growing, it became more and more apparent that websites and landing pages optimized to walk potential clients through a sales funnel are not only good to have, they’re essential. In fact, a well-designed landing page actually causes Google and Facebook to show your ads more often. We helped several clients update their online storefronts in 2021 for great results going forward. Check out White’s Wildwood Retreat, Chippewa Valley Jazz Orchestra, and Machine Tool Camp.
(If you’re wondering if your current online storefront is up to 2022 standards, check out this blog post.)
What does that mean for us? We’ll continue to balance aesthetics and user experience to design, launch, and maintain client websites that work.
3- 76% of Google Ad Clicks Happened on Mobile Devices
While Statista reported that nearly 55% of total web traffic was from mobile in 2021, we saw even higher mobile usage in our clients’ results! Clicks coming from mobile devices averaged 76% across all of our clients’ ads on the Google Search & Display networks.
What does that mean for us? We will continue to focus on optimizing websites, landing pages, emails and ads to ensure a great mobile user experience.
4- Email Open and Clickthrough Rates Beat Industry Averages
Email continued to be an effective channel for our clients in 2021! With open rates and clickthrough rates typically above industry averages, our clients’ customers and prospective customers continually engaged with their brands. The value our clients saw from email is not surprising, given that the average ROI for email marketing is $36 for every $1 spent (Constant Contact, 2021).
What does that mean for us? Email marketing will continue to be a key component of digital marketing plans for many of our clients, and we thrive in the art and science of engaging email campaign creation! We focus on compelling content, intriguing subject lines, and send-time testing to cut through the inbox clutter and deliver great results.
Are you interested in achieving better results in your marketing efforts this year? Reach out to Sarah, our Director of Sales, for a free consult, and she’ll explain how Hookd can help you. email@example.com