In this digital age, often the first way a customer interacts with your business is online. Here are some useful statistics that prove investing in your online presence is worth your time!
1- 90% of searchers haven’t made their mind up about a brand before starting their search. (Status Labs, 2018)
This is your chance to make an impression. If a customer is searching for your business’ goods and/or services, if they see you at the top of the search results, and also see you have an average rating of 5 stars, that could be enough to sway their decision on where to shop!
2- Google is responsible for 94% of total organic traffic. (Web Presence Solutions, 2017)
This means that you should be doing whatever you can to stay on top of Google. It is crucial that you have a Google My Business listing. Here is a quick guide that we made on how to set that up if you haven’t already. You also want to stay on the ball with your SEO, which is a little more complicated, but we make it digestible for you by breaking it down in our blog post here.
3- Google drives 96% of mobile search traffic. (Jody Nimetz Co., 2018)
Make sure your website is mobile friendly! Since more and more people are using their mobile devices to browse the internet, your site needs to be easy to navigate for mobile users. Google also takes your website’s mobile friendliness into consideration when ranking your site. As of July 2018, if your website isn’t mobile-ready, it simply won’t appear on Google’s search results. We dive more into why making your site mobile friendly matters in this blog post.
4- By 2020, 50% of all online searches will be voice searches. (Wordstream, 2018)
Keywords, keywords, keywords! You want to make sure your website includes the words that people are actually saying. Steer clear from using your industry’s jargon, and use words that people outside of your industry use. For example, if you’re selling medicine that helps regulate blood pressure, make sure you actually use the words “blood pressure” on your website! Don’t use “BP”. Although it may seem simpler to those on the inside of your business, the average consumer likely won’t be saying “BP”.
5- 84% of people will not make a purchase if they are dealing with an unsecured website. (Blue Corona, 2018)
When purchasing products online, customers will be asked to enter confidential information that they don’t want falling into the wrong hands. An unsecured website puts customers at risk of compromising that information. Additionally, your website simply won’t be ranked on a Google search if you don’t have a secure website. For more information on securing your website, check out our blog post on SSL certificates.