Ever feel like your brand and your services are the best kept secret, in spite of all your efforts? You’re not alone. It’s a crowded world out there. And it’s not easy to get your brand to stand out from all the noise – especially at a time when the digital world has exploded, and continues to snowball.
So how do you stand out from all the noise? Aside from (or in addition to) paid advertising, here are a few ways you can get noticed.
Organic Search Results (SEO) – We hear a lot about SEO, but one of the most common questions I get from clients is “What is it?” SEO stands for Search Engine Optimization. Which, when working, means that your brand ranks on search engines organically. That’s digital speak for showing up on page one for free! But SEO does require some effort. (Check out this blog we wrote about it to learn more.) Keep in mind that when you achieve good results, your brand will break through the digital noise of search engines results and you’ll show up when people are looking for what you offer.
Messaging that Resonates – When we want someone to hear what we’re saying, we have to stop saying what we think they should hear, and start speaking to them in ways that resonate. There’s a difference between talking about what you think makes your business unique, and talking about what your services will do for your potential customer. Mastering the art of messaging that resonates takes effort and practice, but there is no better way to stand out from the crowd. Here’s a quick read that will get you started.
Consistently Present – “Here today, gone tomorrow” isn’t a successful breakthrough strategy! If you’ve decided that your digital presence is going to be through social media posting, consistency is critical. Posting six times this week and then not again for a month is actually detrimental to getting your message through. Social media algorithms favor those who post regularly, and having your messages always present in your audience’s feed means more engagement – likes, shares and clicks. And that engagement generates more engagement – a big win for your brand. Knowing what to post can sometimes feel daunting, so if you’re unsure about it, check out these tips to make it easier!
Bottom line? Breaking through the noise takes effort, but the payoff can be well worth it. If you have questions or would like some advice on how to make your brand stand out from the noise, give us a shout. We’re here to help. Sarah@HookdPromotions.com 715-396-1661