While you likely have a website for your local business, you might not have a blog.
What is a blog?
A blog is simply a page on your website where you regularly post original articles, tips, or even videos that are free and provide value to your customers and prospective customers. You’re reading a blog post right now!
Does your business need one?
If increasing revenue is your goal, then yes, your local business can benefit from a blog!
Here are 5 reasons why adding a blog to your website is worth the effort:
1- Positions you as a local expert.
A blog gives you an opportunity to showcase your knowledge, highlight unique features of your business, and provide value to your community.
2- Provides a reason to reach out.
Sharing a new blog post with useful information is a wonderful reason to reach out to your contacts and customers and stay top of mind. Whether it’s via email or on social media, a blog can be a key component to nurturing relationships.
3- Gives a reason to collect information.
Customers and website visitors are much more likely to share their email address if they know they will receive helpful resources in return.
4- Helps SEO.
Useful content updates on your website can increase your ranking in organic search results (the kind you don’t have to pay for)!
5- Opens up two-way dialogue.
A blog provides an opportunity for your customers to engage with you on your website. Ask your blog readers to share questions and feedback. You never know what golden insights you’ll uncover to help you grow your business!
Sounds good, right?
Adding a blog is a no-brainer for most businesses. Don’t be afraid to start small, even quarterly updates are a good start.
If adding consistent, high-quality content to your website sounds overwhelming, we can help. Contact us to find out how Hookd can help your local business grow! You can check out some of our work here.
Do you have a blog you update regularly? Why or why not? We’d love to hear about it in the comments below!