Hashtags were first introduced by Twitter back in 2007. Chris Messina is credited with coming up with the idea of using the pound symbol to group related Tweets together. Since then, the idea has grown exponentially and is now used across most social media platforms.
Hashtags allow users to apply tags or labels to their posts, blogs, tweets, etc. Those labels help other users easily search and find information with specific themes or content. For example, if you type #TeamHookd into a Google Search, here’s what you find.
Think of hashtags as a way to connect social media content to a specific topic, event, theme or conversation. They also make it easier to discover posts around those specific topics, because hashtags aggregate all social media content with that same hashtag. Clicking or tapping on a hashtagged word in any message shows you other content that includes that hashtag.
So why would you use hashtags?
It’s all about increasing engagement and making your content easily searchable. When you include hashtags in your content, you become part of a bigger conversation happening on social media. But most importantly, it means that your posts become visible when someone searches that topic or conversation with a hashtag search.
Using hashtags can lead to greater engagement. And it can help boost your brand’s social media engagement through likes, shares, comments, and new followers. It’s easy, it’s free and it makes you look cool. What else do you need to know?
If you’re interested in learning more about how to boost your brand, contact Sarah Gordee (#TeamHookd) at 715-396-1661.