Food brings back childhood memories of family cooked meals, and it can create new memories through experimentation. These memories are often solid and can be recalled at even a slight scent. Food is relatable to by all – not everyone has all-star athletic ability, or possesses musical talents of sorts. Food has also been around forever, in movies and TV shows alike.
With the rise in smartphone technologies, people have been found capturing pictures of their meals before they eat it, and often sharing it to social media afterwards. When scrolling through various news feeds on social media, it isn’t uncommon to see several recipe videos.
Above all, food is a necessity to our sustainability as humans. We all seek out food, perhaps several times per day.
These are simple a few of the reasons why food has the potential to be a fantastic marketing medium. It’s uniquely ingrained in our lives, and our digital feeds. Marketers might want to consider their options in using food, and add that to their arsenal of tactics.
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