We have been working with Hope Bargain Center for nearly a decade now! Of our many goals over the years, one of the longest standing has been to create awareness of how donating and shopping with Hope Bargain Centers makes such an incredible impact in our community through their outreach programming. They make a difference in the lives of so many people; bringing in more of the community to help them do that is critical.
Hope Bargain Center
Staying Top-of-Mind and Relevant to an Evolving Audience
Better Online Presence
Strategic Partnership
More Traffic
Innovation & Expertise
Strategy
- Content Creation: For any non-profit, telling their story is important. We helped Hope leverage the power of video to tell their story and demonstrate how they help others in our community. They use this content both in their ad campaigns as well as in their regular, social media posts to spread awareness and engage donors.
Most recently, we helped Hope rebrand with a brand-new logo! Hookd led a company-wide effort to replace their original logo with something new and innovative that was still on brand. - Digital Advertising Campaigns: Google Display and YouTube ads are a powerful combination. Together, they help keep Hope’s retail audience engaged and regularly shopping at their three, regional locations. Telling their story through visuals and video has helped them maintain traffic flows even as shoppers migrate to online platforms.
Results
Our promotional efforts with Hope Bargain Center have brought them tens of millions of brand impressions and hundreds of thousands of clicks from their target audience in their target markets. We have assisted in the creation of a brand and engaging content that has increased foot traffic, donations, and even boosted staff recruitment efforts. At the end of the day, we have a true partnership with the team at Hope that continues to unfold in meaningful ways.
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