by Ben Hemphill | Jul 3, 2018 | Branding, Graphic Design
Coke and Pepsi – two brands that almost everyone in the world knows. Truly household names, and yet, one brand has changed frequently throughout it’s history and the other has basically stayed the same. This begs the question: How do you know when...
by Bobbie Schreiber | Jun 18, 2018 | Branding, Online Presence
Brand Consistency? What does that even mean? By now you know your brand is more than a logo. It’s everything that represents your company from the content you create to the people you hire. As a small business it is easy to have your hand in all parts of your...
by Ben Hemphill | Jun 5, 2018 | Branding
Defining a Brand is difficult and depending where you look, you’ll get a different definition. If you said, “A Brand is what I think about when I think of a company,” you’re actually not far off. Consider the above graphic depicting...
by Hookd Promotions | Jun 7, 2016 | Branding, In 30 Seconds
Introducing a new webseries from Hookd Promotions! In 30 Seconds: Why Your Logo Shouldn’t Be Your Favorite Color When choosing a logo from your company, it is important to keep your customers in mind....